Social Signals
Microsoft Advertising expands remarketing list sources to 20 campaigns
Jul
Microsoft Advertising recently expanded the power of Impression-Based Remarketing.
Up to 20 source campaigns/ad groups can now be used to build an Impression-Based Remarketing list, a significant jump from previous limits.
If just one of those source campaigns is an Audience Ads campaign, any campaign – even Search – can now use that remarketing list.
Why we care. This update significantly expands the scale and flexibility of Impression-Based Remarketing. With support for up to 20 source campaigns or ad groups, you can build larger, more comprehensive audience lists.
Plus, allowing any campaign to use these lists – so long as at least one source is an Audience Ads campaign – means advertisers can better connect cross-channel strategies and reach high-value users more efficiently across the funnel.
What to watch. How performance differs when Search campaigns tap into lists built via Audience Ads impressions, and whether Microsoft Advertising rolls out similar functionality for video or retail campaigns next.
Bottom line. Microsoft Advertising’s update gives marketers a more powerful and flexible remarketing toolkit. Expect better audience reach and tighter integration between campaign types.
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