OpenAI starts testing ChatGPT ads

OpenAI starts testing ChatGPT ads

OpenAI confirmed today that it’s rolling out its first live test of ads in ChatGPT, showing sponsored messages directly inside the app for select users.

The details. The ads will appear in a clearly labeled section beneath the chat interface, not inside responses, keeping them visually separate from ChatGPT’s answers.

  • OpenAI will show ads to logged-in users on the free tier and its lower-cost Go subscription.
  • Advertisers won’t see user conversations or influence ChatGPT’s responses, even though ads will be tailored based on what OpenAI believes will be helpful to each user, the company said.
ChatGPT Ads ScaledChatGPT Ads Scaled

How ads are selected. During the test, OpenAI matches ads to conversation topics, past chats, and prior ad interactions.

  • For example: A user researching recipes might see ads for meal kits or grocery delivery. If multiple advertisers qualify, OpenAI shows the most relevant option first.

User controls. Users get granular controls over the experience. They can dismiss ads, view and delete separate ad history and interest data, and toggle personalization on or off.

  • Turning personalization off limits ads to the current chat.
  • Free users can also opt out of ads in exchange for fewer daily messages or upgrade to a paid plan.
Chat GPT Ads Personalisation ScaledChat GPT Ads Personalisation Scaled

Why we care. ChatGPT is one of the world’s largest consumer AI platforms. Even a limited ad rollout could mark a major shift in how conversational AI gets monetized — and how brands reach users.

Bottom line. OpenAI is officially moving into ads inside ChatGPT, testing how sponsored content can coexist with conversational AI at massive scale.

OpenAI’s announcement.Testing ads in ChatGPT (OpenAI)


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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.


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