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Perplexity Bets $400M On Snapchat To Scale AI Search Adoption
05
Nov
Nov
Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next year.
- Perplexity will pay Snap $400 million over one year to integrate its AI answer engine into Snapchat.
- Snap calls this its first large-scale integration of an external AI partner directly in the app.
- Perplexity handles 150+ million questions weekly, so the integration meaningfully expands distribution.
#Perplexity #Bets #400M #Snapchat #Scale #Search #Adoption
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