Perplexity’s Comet for iOS uses Google Search by default

Perplexity’s Comet for iOS uses Google Search by default

Perplexity’s new Comet browser for iOS defaults to Google Search. That’s as a result of cell queries typically deal with navigation, native outcomes, and transactions, the place “Google does a significantly better job … than anybody else … together with Perplexity,” in response to Perplexity CEO Aravind Srinivas.

Comet for iOS. It contains Perplexity’s AI assistant straight within the browser. Comet for iOS additionally blends AI solutions with customary search outcomes. For a lot of queries, you’ll nonetheless see a conventional outcomes web page.

  • You’ll be able to ask questions by voice whereas looking.
  • The assistant can summarize pages, reply questions, and take actions like drafting emails.
  • Deep Analysis options generate cited summaries and prep supplies.

What Comet does. In response to Perplexity, the assistant can act in your behalf. Examples embody:

  • Summarizing articles and sharing outputs.
  • Researching individuals or subjects throughout tabs.
  • Aiding with bookings or type fills.

What Perplexity is saying.

  • “The search expertise in Comet iOS gives conventional search outcomes pages for quick, native, and high-intent queries which are extra widespread on cell. In the meantime, the Comet Assistant simply permits for extra superior information and intelligence powered by the Perplexity reply engine. The intention is for customers to have the smoothest looking expertise attainable for the true use instances of iOS.”

Why we care. The close to way forward for search more and more seems hybrid, which implies you’ll have to optimize for conventional Google outcomes and AI-driven solutions. This additionally reinforces Google’s dominance in business and native search whereas shifting competitors to the AI layer.

The announcement. Comet is Now available on iOS


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Danny GoodwinDanny Goodwin

Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the most recent search advertising and marketing information, he manages Search Engine Land’s SME (Topic Matter Skilled) program. He additionally helps program U.S. SMX occasions.

Goodwin has been modifying and writing concerning the newest developments and tendencies in search and digital advertising and marketing since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.


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