This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. If you’ve ever run into the limits of solo AI or manual SEO tools, this article is for you. What You’ll Learn 1. Why AI + Real SEO Data Together Beats Guessing Or Generic Prompts 2. Level 1: Quick […]
I’ve spent over 20 years in companies where SEO sat in different corners of the organization – sometimes as a full-time role, other times as a consultant called in to “find what’s wrong.” Across those roles, the same pattern kept showing up. The technical fix was rarely what unlocked performance. It revealed symptoms, but it […]
Microsoft today rolled out multi-turn search globally in Bing. As you scroll down the search results page, a Copilot search box now dynamically appears at the bottom. About multi-turn search. This type of search experience lets a user continue the conversation from the Bing search results page. Instead of starting over, the searcher types a […]
Google discussed its 2025 year-end report on crawling and indexing challenges for Google Search. The biggest issues were faceted navigation and action parameters, which accounted for about 75% of the problems, according to Google’s Gary Illyes. He shared this on the latest Search Off the Record podcast, published this morning. What is the issue. Crawling […]
Digital PR is about to matter more than ever. Not because it’s fashionable, or because agencies have rebranded link building with a shinier label, but because the mechanics of search and discovery are changing. Brand mentions, earned media, and the wider PR ecosystem are now shaping how both search engines and large language models understand […]
Google’s crawl team has been filing bugs directly against WordPress plugins that waste crawl budget at scale. Gary Illyes, Analyst at Google, shared the details on the latest Search Off the Record podcast. His team filed an issue against WooCommerce after identifying its add-to-cart URL parameters as a top source of crawl waste. WooCommerce picked […]
Google updated its Googlebot documentation to clarify information about file size limits. The change involves moving information about default file size limits from the Googlebot page to Google’s broader crawler documentation. Google also updated the Googlebot page to be more specific about Googlebot’s own limits. What’s New Google’s documentation changelog describes the update as a […]
Vibe coding is a new way to create software using AI tools such as ChatGPT, Cursor, Replit, and Gemini. It works by describing to the tool what you want in plain language and receiving written code in return. You can then simply paste the code into an environment (such as Google Colab), run it, and […]
Microsoft Advertising today launched the Publisher Content Marketplace (PCM), a system that lets publishers license premium content to AI products and get paid based on how that content is used. How it works. PCM creates a direct value exchange. Publishers set licensing and usage terms, while AI builders discover and license content for specific grounding […]
Innovations are coming at marketers and consumers faster than before, raising the question: Are we actually ready for the agentic web? To answer that question, it’s important to unpack a few supporting ones: What’s the agentic web? How can the agentic web be used? What are the pros and cons of the agentic web? It’s […]