Meta tests paid subscriptions across Instagram, Facebook and WhatsApp to unlock premium features and AI across its apps. What is happening. Meta is testing new subscriptions that unlock exclusive features across Instagram, Facebook and WhatsApp, while keeping the core experiences free. Rather than a single bundle, Meta plans to experiment with different subscription models and […]
Google has been testing Social Channel Insights inside Google Search Console (GSC). This update may appear small, but it’s more than meets the eye. In the search landscape, these new social insights translate to a bigger shift happening behind the scenes, where search and social data converge to improve visibility. The official announcement from Google […]
Google says it’s exploring updates that could let websites opt out of AI-powered search features specifically. The blog post came the same day the UK’s Competition and Markets Authority opened a consultation on potential new requirements for Google Search, including controls for websites to manage their content in Search AI features. Ron Eden, Principal, Product […]
U.S. Google searchers are searching far less than a year ago, according to a new Datos/SparkToro report. The data suggests Google isn’t losing users — it’s losing repeat searches. Why we care. Google still dominates search, but it’s changing in significant ways. Fewer searches per user means fewer opportunities for clicks, ads, and traffic — […]
TL;DR Disambiguation is the process of resolving ambiguity and uncertainty in data. It’s crucial in modern-day SEO and information retrieval. Search engines and LLMs reward content that is easy to “understand,” not content that is necessarily best. The clearer and better structured your content, the harder it is to replace. You have to reinforce how your brand […]
Let me see if I can convince you! I’ve shared a bunch in this video and summarized my thoughts in the article below. Also, this is the second blog post I’ve written on this topic in the last week. There is much more information on user data and how Google uses it in my previous blog post. […]
Google is exploring ways to give site owners a way to prevent Google from using its content for Search AI generative features including AI Mode and AI Overviews. Google said this is based on the new requirements from UK’s Competition and Markets Authority (CMA) and any measures must avoid breaking how Google Search works. What […]
Yahoo has announced Yahoo Scout, a new AI-powered answer engine now available in beta to users in the United States, providing a clean Classic Search experience with the power of personalized AI. The launch also includes the Yahoo Scout Intelligence Platform, which brings AI features across Yahoo’s core products, including Mail, News, Finance, and Sports. […]
The European Commission has formally opened new proceedings to spell out how Google must share key Android features and Google Search data with rivals under the Digital Markets Act. The Commission on Tuesday opened two formal “specification proceedings” to guide how Google must comply with key DMA obligations, effectively turning regulatory dialogue into a structured […]
Have you ever tried to find inspiration for ads by scrolling your own Facebook feed? Then you know that most companies’ ads aren’t very compelling. Also, scrolling Facebook in this day and age is weirdly exhausting. Here’s the truth: most high-performing ads in 2026 aren’t winning the day because they’re wildly original or uniquely “viral” […]