Every few months, someone asks a version of the same question “What happens to PPC managers now that AI runs the platforms?” The question usually comes wrapped in anxiety, sometimes in frustration, and often in the hope that there is still a lever left to pull. At this point, the answer has become clearer. PPC […]
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Hostinger released an analysis showing that businesses are blocking AI systems used to train large language models while allowing AI assistants to continue to read and summarize more websites. The company examined 66.7 billion bot interactions across 5 million websites and found that AI assistant crawlers used by tools such as ChatGPT now reach more […]
For more than a decade, international SEO has followed a familiar playbook: Create dedicated country- and language-specific URLs. Localize the content. Deploy hreflang. Let search engines rank and serve the correct version. In the AI-mediated search environment, that playbook is no longer enough. In 2026, consistent global visibility is determined less by traditional ranking mechanics […]
Most businesses don’t fail to rank in the local pack because they lack reviews, links, or proximity. They fail long before that because Google never considers them eligible in the first place. This is a recurring pattern in local search that almost everyone overlooks. Google decides what you are before it decides how relevant you […]
Google DeepMind CEO Demis Hassabis says Gemini won’t get ads — at least for now — as Google prioritizes trust and core assistant quality over monetization. What’s new. Speaking at the World Economic Forum in Davos, Hassabis said Google has “no plans” to introduce ads into Gemini, emphasizing a focus on building a better, more […]
OpenAI is preparing to launch impression-based ads inside ChatGPT as early as February, marking a faster-than-expected step into advertising. What’s happening. According to a report, OpenAI is already testing ads with select advertisers and plans to charge on a pay-per-impression (PPM) basis, rather than the more familiar pay-per-click model. The test is expected to be […]
30-second summary: Good page speed and user experience help your site stand out in search results The Interaction to Next Paint metric is replacing First Input Delay You can improve make your site respond faster to user input by reducing CPU processing times The Core Web Vitals are a set of metrics that Google has […]
If the same URL appears in both a Google AI Overview and the classic 10 blue links, Google Search Console counts it as a single impression, not two. That clarification comes directly from Google’s John Mueller. The background. Mark Williams-Cook, director at SEO agency Candour and founder of AlsoAsked, shared it publicly on LinkedIn after […]
Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and Bing. Google has often referred to the notion that ‘content is king’ and have made the use of content very key to their algorithms over the years. […]