Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics firm Triple Whale. Zoom out. As brands weigh platforms ahead of Q4, Snapchat is showing signs of being a high-impact, low-cost option, particularly […]
Great results don’t always speak for themselves. In agency life, it’s often the conversations around the work – not just the work itself – that shape how clients perceive your value. Yet most teams treat client calls like a routine task, not a strategic moment. Here’s how to change that. Big structure vs. small scrappiness […]
The explosive rise of ChatGPT and other generative AI tools has fundamentally changed how we search for information online. These tools offer a faster, more streamlined way to access knowledge and content, often outperforming the traditional search engines we’ve come to know and rely on for decades. Large language models (LLMs) aren’t without flaws. But […]
Google may be rolling out the AI Mode button on the Google home page, on the right side of the search box. This is a feature that Google has been testing for about two months now, but now others and I are more widely seeing the AI Mode button on the Google homepage. What it […]
Google Ads is folding brand inclusions and exclusions into its AI Max framework for all new Search campaigns. This shift makes AI-powered features the default gateway to core targeting controls. Driving the news. Brand targeting settings now live within the AI Max settings panel during new campaign creation. This actually started May 27, although an […]
I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my optimization workflow. These tools show you exactly what Google considers important, and that offers invaluable insights you can’t get anywhere else. Let me walk you through the five Google tools […]
Google’s June 2025 Core Update just finished. What’s notable is that while some say it was a big update, it didn’t feel disruptive, indicating that the changes may have been more subtle than game changing. Here are some clues that may explain what happened with this update. Two Search Ranking Related Breakthroughs Although a lot […]
Perplexity has launched a web browser, Comet, offering users a look at how the company is evolving beyond AI search. While Comet shares familiar traits with Chrome, it introduces a different interface model. One where users can search, navigate, and run agent-like tasks from a single AI-powered environment. A Browser Designed for AI-Native Workflows Comet […]
OpenAI announced a new way for users to interact with the web to get things done in their personal and professional lives. ChatGPT agent is said to be able to automate planning a wedding, booking an entire vacation, updating a calendar, and converting screenshots into editable presentations. The impact on publishers, ecommerce stores, and SEOs […]
Google Ads introduced a new reporting segment that gives advertisers more visibility into how AI Max campaigns are matching queries to landing pages – an important step toward greater transparency in AI-driven automation. Driving the news. A new option, Search terms and landing pages from AI Max, is now available in the Search terms report […]