WordPress security company Patchstack announced a new security tier called managed Vulnerability Disclosure Program platform (mVDP), which offers both human and advanced AI plugin reviews to help plugin developers keep their software resistant to vulnerabilities and provide greater trustworthiness. One of the biggest problems with WordPress is vulnerabilities from third-party plugins. An enormous amount of […]
One of the SEO industry’s SEO Rockstars recently shared his opinion about SEO for generative AI, calling attention to facts about Google and how the new AI search really works. Greg Boser is a search marketing pioneer with a deep level of experience that few in the industry can match or even begin to imagine. […]
Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center on three key areas: Connection to the product feed. Placement segmentation. Ad type segmentation. This advancement is not a direct replacement but more […]
Creating high-quality, helpful content that drives search traffic is more important than ever. And things are evolving quickly. There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Standing out from […]
Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data. When approached correctly, improving conversion rates can help to drive more qualified leads at a more efficient cost. This article tackles: […]
AI-powered tools like ChatGPT are gaining ground, but Google and traditional search engines remain the dominant way users navigate online, according to a new report on Q1 desktop web search behavior, trends, and clicks from Datos and SparkToro. In the U.S., more users used traditional search (10.55%) vs. AI tools (0.55%). In the EU and […]
Google has released version 20 of the Google Ads API, version 20 includes several new features and changes, including: What is new in v20. You can now add campaign level negative keywords to your Performance Max campaigns. Report segmentation by ad_network_type for Demand Gen campaigns is now more granular, and is split between YOUTUBE, MAPS, DISCOVER and GMAIL instead of aggregating all data under the GOOGLE_OWNED_NETWORKS segment. […]
Google has started rolling out interactive charts in AI Mode through Labs. You can now ask complex financial questions and get both visual charts and detailed explanations. The system builds these responses specifically for each user’s question. Visual Analytics Come AI Mode Soufi Esmaeilzadeh, Director of Product Management for Search at Google, explained that you […]
Large language models (LLMs) are changing search and information retrieval. It’s critical to understand this shift to generative information retrieval. There’s no one else I trust more to learn about this paradigm shift than Dawn Anderson, Managing Director of Bertey. Some of the topics covered in our interview: Evolving SEO beyond traffic and rankings. Understanding […]
For SEO and search marketers, optimizing digital performance is a constant. Understanding user behavior is key, and A/B testing provides a data-driven path to fine-tune campaigns and achieve significant results. This free guide presents 26 practical A/B testing ideas, categorized by primary goals, to help marketers move beyond assumptions and leverage data for smarter decision-making. It […]