Google’s updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl budget. Google recommends using the same image URL across your site. Inconsistent image URLs can waste your crawl budget. Wasted crawl budget can limit how many pages Google indexes on your site. #Google #Updates #Image #SEO #Practices […]
A recent exchange between SEO professional Neil McCarthy and Google Search Advocate John Mueller has highlighted how Google treats hreflang tags. McCarthy observed pages intended for Belgian French users (fr-be) appearing in France. Mueller clarified that hreflang is a suggestion, not a guarantee. Here’s what this interaction shows us about hreflang, canonical tags, and international […]
TikTok announced a $1 million ad credit program for U.S. small businesses as part of its celebration of Small Business Month. The move comes as TikTok tries to show its value to the U.S. economy while facing a U.S. ban. By spotlighting its support for small businesses, TikTok is making the case that it helps […]
Every day, marketing teams face a crucial decision: Should they rely on Google’s built-in AI tools or invest in custom solutions for specific ad campaign tasks? I’ve watched this debate play out countless times with clients. Google continues adding more AI features for tasks like ad copy generation, headline creation, image generation, and product feed […]
It’s frustrating. You put time, energy, and a lot of hope into a webpage. But it just won’t rank. Your competitors’ pages are ranking well, even though (subjectively) they’re worse. Yours deserves to be top of Google. So, why isn’t it? Figuring out the levers to pull to get your content to the top of […]
As brands compete for market share across a whole range of AI platforms, each with its own way of presenting information, brands are on red alert. The three pillars of presence, perception, and performance that I discuss in this article may help marketers navigate new times. This is especially true as search and AI undergo […]
Anecdotal reports and an SEO jobs study describe a search marketing industry undergoing profound changes, not only in the skills in demand but also in hiring practices that may be making it difficult for experienced SEOs to get the jobs they are well qualified for. Short History Of SEO Jobs Twenty five years ago getting […]
There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving eligibility, it’s often treated as a proxy for ad quality – up to a point. Understanding ad strength Google’s ad strength metric is designed […]
Whether they’re digital natives or prefer traditional channels, today’s customers share one expectation: relevance, wherever and however they engage. But for organizations balancing privacy mandates, data governance, and legacy systems, delivering that kind of personalization at scale is no small feat. Join Adobe for Secure, Scalable Omnichannel Engagement—For the Most Demanding Industries and get an inside look […]
Feeling overwhelmed by AI in search? Working with limited time, tools, or a small team? You’re not alone. As search engines evolve, it’s becoming harder to keep up, especially if your resources are stretched thin. Join us for “Do More With Less: How To Build an AI Search Strategy With Limited Resources,” a practical webinar […]