Organizations adopting schema markup at scale often see a boost in non-branded search queries, signaling broader topic authority and improved discoverability. It has also become a powerful answer to a pressing executive question: “What are we doing about generative AI?” One smart answer is, “We’re implementing schema markup.” In March 2025, Fabrice Canel, principal program […]
Sometimes, SEO success isn’t about technical factors, content, or backlinks – or even about adapting to the changes prompted by AI. Many times, companies unknowingly have their SEO investments or efforts sabotaged by internal silos. At best, silos can cause slow implementation and, at worst, missed opportunities and budget that is wasted on the effort […]
Google Ads today announced AI Max, a new tool to reach untapped queries and tailor ads with a single click. Rolling out globally in beta later this month, Google said AI Max integrates its most advanced targeting and creative tools into Search campaigns. Smarter matching. Broad match and keywordless tech help advertisers tap into high-performing […]
Looking to do more with your first-party data? Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and improve performance. This guide from Acoustic breaks down seven proven strategies to help you collect, activate, and apply behavioral insights across the funnel. Whether you’re refining B2B nurture journeys or scaling cross-channel personalization, these tactics […]
In 2023, I said that creator-led content marketing would shape the future of search. Two years later, that future has arrived – faster and more broadly than expected. In the past year alone, adoption has surged among consumers and, in turn, brands. The conversation has grown bigger, faster-moving, and more complex than I initially imagined. […]
ChatGPT announced the addition of shopping features to search last week. But how exactly is ChatGPT search choosing products and ranking them? Here’s what you need to know from OpenAI’s documentation. How product results are selected. When ChatGPT detects shopping intent in a query, it selects products based on a mix of the following: User […]
The U.S. Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant had illegally maintained monopoly power in the ad exchange market. Driving the news. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory […]
Google’s AI Overviews appeared in 13.14% of all U.S. desktop searches in March, up from 6.49% in January. That’s a 102% surge in just two months, according to a new analysis of more than 10 million keywords by Semrush and Datos. Why we care. Google’s introduction of AI Overviews was the biggest shift since the […]
A WordPress bug is causing WooCommerce sites to display a fatal error, crashing ecommerce sites. The problem originates from a single line of code. A workaround has been created. The WooCommerce team is aware of the issue and is working on issuing a permanent fix in the form of a patch. WooCommerce Sites Crashing Someone […]
From answering complex queries to generating creative content, large language models (LLMs) are designed to deliver “zero-click” results – concise, direct answers that eliminate the need for further research. This shift raises a critical question: if users no longer need to visit a website to get the information they want, what happens to web traffic? […]