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What you need to know

Posted on by SocialSignalCounter
What you need to know
11
Jul

Google will officially sunset its Ads API v18 on Aug. 20. Any applications still using this version after that date will see all API requests fail.

Why we care. For developers and advertisers who rely on the API to manage and automate Google Ads campaigns, a missed upgrade means broken integrations, disrupted reporting, and paused ad campaigns.

What’s next:

  • Google urged all developers to migrate to the latest API version before the deadline.
  • Tools are available to help: upgrade guides, release notes, and real-time API usage tracking in the Google Cloud Console.
  • Projects can check usage history—down to specific method calls like google.ads.googleads.v18.services.GoogleAdsService.Mutate—to ensure all dependencies are addressed.

Bottom line: If you’re still running on v18, the clock is ticking. Upgrade before Aug. 20 or risk losing access to your ad operations.

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.

 

Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.

 

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.

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