What’s next for SEO in the generative AI era

What’s next for SEO in the generative AI era

The definition of “search” is changing in real time – and so is SEO. Monday at 2:30 p.m. ET, Search Engine Land goes live with an exclusive discussion on what it all means and what you need to do to keep up.

Why it matters: Generative AI is shaking the foundations of how people find and interact with information online. The stakes have never been higher for search marketers, brands, businesses, and creators.

The big questions:

  • Is this the end of SEO – or the start of something bigger?
  • What matters more now: tactics, terminology, or outcomes?
  • How can marketers adapt as the rules – and players – of search evolve?

Who’s talking: I’ll be moderating what should be a great discussion between our panel of experts:

  • Barry Schwartz, contributing editor at Search Engine Land.
  • Michael King, CEO of iPullRank.
  • Myriam Jessier, consultant at Pragm
  • Duane Forrester, CEO of UnboundAnswers.com

What’s next: Tune in Monday for the full conversation and actionable insights you can use right away.

Watch live at 2:30 p.m. ET – right here on this page. We’ll also be livestreaming the event on YouTube and LinkedIn (follow us on those platforms to get alerted).


Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.


Danny Goodwin

Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.


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