You can now build PPC tools in minutes with vibe coding

Now you can generate customized PPC instruments in plain English. With GPT-5 enabling full program era, the aggressive edge belongs to those that grasp AI-assisted automation.

Frederick Vallaeys is constructing instruments in minutes, not days or months, with AI. Vallaeys spent 10 years at Google constructing instruments like Google Advertisements Editor, then one other 10 constructing instruments at Optmyzr, the place he’s CEO.

He’s watched automation evolve firsthand, and vibe coding is the following leap. At SMX Subsequent 2025, he shared his journey with vibe coding.

The standard script drawback

For those who work in PPC, automation has at all times been high of thoughts. Within the early days, you relied on Google Advertisements scripts. Scripts are nice as a result of there’s at all times extra work than suits in a day.

However right here’s the issue: when Vallaeys asks who truly writes their very own scripts, solely three to 5 out of 100 elevate their fingers. Most individuals copy and paste scripts as a result of they don’t know the right way to code.

This works, nevertheless it’s limiting. You’re caught with what another person constructed as a substitute of implementing your individual secret sauce.

GPT adjustments the sport

A few years in the past, GPT made it straightforward to write down scripts with out understanding the right way to code.

The most effective half? Massive language fashions are multimodal. You possibly can take a whiteboard flowchart of your marketing campaign choice tree, give the picture to AI, and it’ll write the complete Google Advertisements script.

Vallaeys suggests rethinking conferences. As a substitute of seeing consumer conferences as extra work, deal with them as prompt-engineering periods.

It’s straightforward to get annoyed when purchasers add extra to your plate. However with a mindset shift, the assembly turns into the immediate that tells AI what to execute.

What’s vibe coding?

As a substitute of writing strains of code, you describe what you need the software program to do, and the AI handles the technical implementation. That’s vibe coding.

Think about your staff wants software program that does X, Y, and Z. Write down what it must do, give it to a coding instrument, and it builds the software program. As Vallaeys says, it’s mind-blowing.

Scripts are outdated information. Vibe coding is the brand new frontier.

A reside instance: Constructing a persona scorer

Vallaeys confirmed how briskly this works. He went to Lovable and mentioned, “Construct me a persona scorer for an advert that exhibits how nicely it resonates with 5 totally different audiences.”

In lower than 20 seconds, the AI responded with its design imaginative and prescient, options, and strategy. It defined precisely what it might construct, so he may instantly say, “Really, make it 10 audiences as a substitute of 5.”

You’re employed with it like a human developer — with out touching code. You simply describe what you need modified.

The framework: What must you automate?

Historically, you automated two kinds of work: fast, frequent duties (like reviewing search phrases) and lengthy, rare duties (like month-to-month reporting with evaluation).

Vallaeys advises you to not restrict automation to what you already do. Take into consideration what you want you can do extra usually however haven’t as a result of it’s too time-consuming. That’s prime automation territory.

The outdated approach vs. The brand new approach

The outdated course of was painful. Launching one thing took at the least a month.

You’d spend days writing specs. Engineers would spend days constructing. You’d discover bugs, coordinate conferences, and repeat.

The opposite drawback? Conventional code was deterministic — pure if/then logic. Nice for reliability, however horrible for nuanced selections like, “Is that this a competitor time period?” It’s almost unimaginable to program each variation of competitor key phrases.

The promise of on-demand software program

Sam Altman introduced GPT-5, main with “on-demand software program era.” The business is shifting past software-as-a-service to true on-demand software program.

The brand new approach? Write a one-paragraph spec (5 minutes), give it to AI (15-minute construct), then overview and iterate (three minutes per change). In beneath an hour, you might have working automation.

This new code is versatile, not simply deterministic. LLMs can reply nuanced questions like, “Is that this a competitor time period?” with excessive chance. It’s the perfect of each worlds.

The increasing scope of automation

With vibe coding, something you possibly can clarify to a human, a machine can construct. Touchdown pages that observe model tips? Performed. Customized viewers instruments? Performed.

Right here’s the unconventional shift: now you can automate duties that take simply 90 minutes by hand. Construct throwaway software program for one-time duties. Even when it breaks subsequent month, it saved you time at present.

What are you able to construct with vibe coding?

You possibly can construct touchdown pages, microsites, interactive internet apps, Chrome extensions, browser extensions, and WordPress plugins — all by easy prompts.

Begin with Claude or ChatGPT — instruments you doubtless already subscribe to. They’re nice for knowledge evaluation, calculators, and fast visualizations.

For extra advanced apps that want databases or login techniques, use Lovable, V0.dev, Replit, or Bolt. They deal with the complexity, so that you don’t need to.

For those who’re extra technical, strive Codex, Bolt.new, or Cursor. However for most individuals, the less complicated instruments deal with nearly every part.

Vallaeys requested somebody on his staff who had by no means coded to construct a seasonality evaluation instrument. She fed PPC City Corridor podcast movies into Claude.

The method was easy: collect assets, write a immediate, give it to AI, and check it within the browser. No set up required.

The staff iterated on the fly, asking for various plots and forecasting strategies. In minutes, they’d superior enhancements. The AI knew the place so as to add assist textual content and simplify the interface as a result of it’s educated on thousands and thousands of internet apps.

Vallaeys needed a number of customized GPTs to overview his weblog posts in sequence, every giving suggestions from its persona. Then a consolidator GPT would summarize the most typical suggestions into three to 5 bullet factors.

He vibe-coded this in V0.dev by describing what he needed. It generated a clear instrument with textual content enter, the flexibility so as to add customized GPTs, and every part labored.

Case Examine 3: Chrome extension for demos

For buyer demos, Vallaeys wanted to blur delicate numbers. He needed choices:

• Totally redact or simply blur?
• Embrace currencies or solely numbers?
• Deal with totally different separators?

He constructed a Chrome extension with all these choices utilizing easy prompts. Downside solved.

Prompting suggestions for achievement

At all times embrace the use case. Say “seasonality instrument” as a substitute of obscure phrases like “time collection evaluation.” The AI makes higher assumptions and will counsel approaches you hadn’t thought of.

Ask questions: “How did you strategy this?” or “The place do you retailer knowledge?” It helps you be taught.

Use chat mode to discover options with out altering the code. Ask for 3 approaches, choose one, go deeper, then say, “Execute that.”

The PPC viewers analyzer

The viewers analyzer Vallaeys’ staff constructed is obtainable to strive. You possibly can seize the code, add your brand, flip insights into motion gadgets — no matter you want. Simply inform it what to alter, and it updates.

Closing ideas: Keep aggressive

Vallaeys makes one level clear: you’re not competing in opposition to AI. You’re competing in opposition to individuals who use it higher than you do.

Attempt vibe coding at present. Go to considered one of these instruments and provides it a single immediate. See what occurs. The primary time Vallaeys tried it, his thoughts was blown.

Now that you just’ve discovered one thing new, use it to get higher at AI. That’s the way you keep forward.