3 AI visibility tools for small agencies, with 2 free options

For a small company reporting the place a consumer’s pages seem in Google and Microsoft AI solutions, I’d begin with Google Search Console and Bing Webmaster Instruments. Their free stories allow you to determine the pages showing within the AI experiences every supplier covers.

To comply with what ChatGPT, Gemini and Perplexity say a few consumer and its rivals, take into account HubSpot AEO. Its $50-per-brand month-to-month plan checks questions you select every day. You may learn the solutions it collects to see whether or not the enterprise is merely talked about or really really useful.

Based mostly on revealed options and phrases, with the primary claims rechecked on 20 September 2026. We haven’t examined monitoring accuracy. Costs use month-to-month billing in US {dollars}, earlier than tax; setup and reporting nonetheless take company time.

1. Google Search Console: see which pages seem in Google’s AI solutions

Search Console now has a devoted view of impressions from AI Overviews and AI Mode. Google launched its generative AI efficiency stories in June 2026 and says the rollout reached web sites worldwide on August 31. Companies can now report these appearances individually from the broader search-performance figures.

The report reveals which pages appeared, with breakdowns by nation, gadget and date. An impression information a hyperlink to the location showing in a supported AI characteristic. It doesn’t set up that somebody visited the web page.

Suppose a consumer sells industrial espresso machines. Search for its shopping for guides, product pages and set up recommendation within the web page report, then group these URLs in your personal month-to-month report. You may present the consumer which sorts of content material appeared and the way their impressions modified over equal durations. That’s extra informative than handing over one site-wide whole.

The report received’t clarify why one web page appeared extra typically than one other. Google’s documented metrics and dimensions include no devoted clicks, click-through price or question breakdown. It additionally doesn’t cowl the Gemini app. Websites with too few impressions could not see the report in any respect.

There’s a small export element value catching earlier than it reaches a consumer: Google says unavailable values proven as ~ or – change into zeros within the downloaded knowledge. Examine these in opposition to the display screen earlier than describing a zero as a lack of visibility.

2. Bing Webmaster Instruments: see cited pages and the themes being seemed up

Bing Webmaster Instruments offers the company a second free supply of AI visibility knowledge. Its AI Performance report covers citations in Microsoft Copilot, AI-generated Bing summaries and chosen companion integrations. It reveals cited URLs, quotation counts and phrases used to retrieve supply materials.

These phrases are referred to as grounding queries. They describe what the system seemed up whereas assembling a solution, which may differ from the query an individual typed. A solution about the price of equipping a café may contain searches for upkeep and cleansing in addition to machine costs. SEW’s explanation of query fan-out reveals how that branching works. Deal with these phrases as retrieval context, moderately than a transcript of buyer questions.

Microsoft’s June replace added matters, intents, quotation share and interval comparisons, in world preview. Quotation share measures your web site’s portion of all citations for a similar grounding question. It doesn’t reveal the competing domains or measure your share of visitors. Evaluating durations reveals whether or not quotation exercise modified; altering demand or AI methods can have an effect on that exercise alongside your personal web page updates.

For a month-to-month consumer report, document the cited pages, related retrieval phrases and modifications over the identical reporting durations. Preserve Bing’s quotation totals separate from Google’s impressions as a result of they depend various things. Companies already managing verified Search Console properties can import these websites into Bing Webmaster Instruments, lowering the setup work.

3. HubSpot AEO: pay for each day checks on questions you select

A consumer asking “Does ChatGPT advocate us over our competitor?” wants a special form of proof. Their very own web site is likely to be cited with out the enterprise being really useful. Equally, a solution may advocate them utilizing data from one other web site.

HubSpot AEO, at present in beta, allows you to comply with chosen prompts, examine returned solutions and see the manufacturers and sources concerned. Its standalone subscription prices $50 a month for 25 prompts checked each day throughout ChatGPT, Gemini and Perplexity. No further HubSpot subscription is required.

For the coffee-equipment consumer, you can monitor a query similar to “Which industrial espresso machines go well with a café serving 200 drinks a day?” Evaluation which suppliers the collected solutions advocate and the explanations they offer. A brand-mention rating alone received’t inform you whether or not a solution describes the consumer’s merchandise precisely or recommends them for the flawed setting.

Contemplate an company beginning with three purchasers and 25 questions for every. HubSpot sells a separate occasion for every model, so the price is 3 × $50 = $150 a month for 75 tracked questions. Including a fourth consumer with the identical allowance brings the invoice to $200. Each day checks construct a historical past for every query; they don’t flip these 25 questions right into a consultant pattern of every thing a consumer’s clients ask.

If a consumer already has Advertising and marketing Hub Skilled or Enterprise, AEO is included. Examine that account’s allowance earlier than including a standalone subscription.

Company reporting wants a more in-depth look earlier than buy. We couldn’t confirm the accessible export codecs or how entry will be separated between purchasers. Throughout the trial, strive producing the report you propose to ship and verify who can view every model’s knowledge. HubSpot belongs right here for its documented monitoring options and value; its suitability for an automatic agency-reporting workflow stays unconfirmed.

Select prompts from the selections the consumer’s clients really face. For the espresso enterprise, that may embrace deciding on tools for a selected café measurement, evaluating working prices and discovering native servicing. Preserve the wording constant when evaluating durations, and document any additions individually. Altering the questions can change the rating even when nothing in regards to the enterprise has improved.

As SEW’s reporting on the limits of AI visibility scores explains, the questions, platforms and repetitions have an effect on the consequence. Embody the tracked questions and dated instance solutions within the consumer report. That provides the consumer sufficient context to tell apart an correct suggestion from a passing point out. Report visits and enquiries individually utilizing your analytics and gross sales information.