Google released v23.2 of the Google Ads API

A brand new model of the Google Advertisements API is out, bringing a handful of focused updates throughout video, app campaigns, and viewers planning instruments.

Key adjustments on this launch.

• A brand new VideoEnhancement useful resource that surfaces whether or not a video advert is Google-generated or advertiser-provided — giving builders clearer visibility into auto-enhanced inventive
• A brand new AppTopCombinationView useful resource offering read-only insights into top-performing asset combos in App campaigns
• The flexibility to disable the resort feed in Demand Gen campaigns by way of HotelSettingInfo.disable_hotel_setting
• A brand new conversion metric for oblique first in-app installs throughout Marketing campaign, Buyer, and AdGroup assets
• A number of enhancements to ContentCreatorInsightsService and ReachPlanService

What to do. Upgrading to v23.2 requires updating each shopper libraries and shopper code — all up to date libraries and code examples are already printed.

Catch the walkthrough. Google is internet hosting a dwell launch walkthrough on March 26 at 11am ET on Discord and YouTube Stay, with a recorded model to comply with for individuals who can’t attend.

Why we care. The VideoEnhancement provides builders the flexibility to programmatically establish whether or not a video advert is Google-generated or advertiser-provided, which has been a notable blind spot in Efficiency Max reporting. For companies and groups constructing customized reporting instruments, it is a significant step towards higher inventive visibility.

The underside line. A routine but useful release — the VideoEnhancement useful resource specifically is value consideration for any developer constructing instruments round Efficiency Max inventive reporting.