Google sets AI Max migration timeline for Search campaigns

Google outlined when some legacy marketing campaign options will probably be robotically migrated to AI Max, giving advertisers and builders a clearer timeline for retiring older marketing campaign constructions.

The transition begins in September and continues into early 2027, with Campaign-level Broad Match, Automatically Created Assets (ACA) and Dynamic Search Ads (DSAs) all shifting to AI Max.

What’s taking place. Starting September 1, Google will robotically improve Search campaigns utilizing Marketing campaign-level Broad Match or standalone Mechanically Created Belongings to AI Max. The migration will roll out steadily all through the month.

Google says campaigns will probably be migrated in place utilizing equal AI Max settings to reduce disruption. Present model inclusions and exclusions may also carry over robotically.

Legacy options attain finish of life. Advertisers can not create new Marketing campaign-level Broad Match configurations or legacy ACA campaigns.

Google blocked the creation of those legacy constructions throughout the Google Advertisements interface, Advertisements Editor and API on August 3, signaling the corporate’s continued push towards AI Max because the default Search marketing campaign expertise.

Builders face API modifications. The migration additionally impacts builders utilizing the Google Advertisements API.

Future API variations launched after September 1 will take away help for legacy Marketing campaign-level Broad Match and ACA entities altogether. Older API variations will proceed supporting them till their regular sundown interval—anticipated round September 2027—giving builders further time to replace integrations.

Google recommends auditing scripts and instruments now to make sure they’re utilizing AI Max settings fairly than deprecated marketing campaign constructions.

Dynamic Search Advertisements get extra time. In contrast to Broad Match and ACA, Dynamic Search Advertisements received’t migrate till February 2027.

Google plans to start warning advertisers concerning the upcoming transition in September by in-account notifications, adopted by further reminders in January earlier than computerized upgrades start subsequent February.

Key dates.

August 3, 2026: Google stops permitting the creation of latest Marketing campaign-level Broad Match and legacy Mechanically Created Belongings throughout the Google Advertisements UI, Advertisements Editor and API.
September 1–30, 2026: Automated migration of Marketing campaign-level Broad Match and ACA campaigns to AI Max takes place.
September 2026: Google begins displaying in-account notices encouraging advertisers to voluntarily improve Dynamic Search Advertisements to AI Max.
January 15, 2027: Google sends reminder notifications to advertisers with legacy Dynamic Search Advertisements.
February 1–28, 2027: Automated migration of Dynamic Search Advertisements begins, and the flexibility to create new DSA advert teams is completely eliminated.
September 2027 (roughly): Older Google Advertisements API variations supporting legacy Broad Match and ACA entities are anticipated to achieve their scheduled sundown, completely eradicating help.

Why we care. That is one other main step in Google’s shift towards AI-driven Search campaigns. Advertisers nonetheless utilizing Marketing campaign-level Broad Match, Mechanically Created Belongings or Dynamic Search Advertisements ought to evaluation their accounts earlier than computerized migrations start, whereas builders might want to replace API integrations to keep away from compatibility points as legacy options are phased out.

Backside line. Google’s AI Max migration is accelerating, with computerized upgrades starting in September and legacy Search marketing campaign options steadily disappearing over the subsequent yr.