Google Search Console links report showing old data after breaking

Google Search Console links report showing old data after breaking

On Thursday, the Google Search Console link report broke. For a lot of it confirmed no hyperlinks in any respect, and for others, it confirmed a drop of just about 90% of the hyperlinks that Google reported they’d every week prior.

Google confirmed the difficulty and determined to point out outdated hyperlink knowledge, whereas it really works on fixing the difficulty.

What Google mentioned. John Mueller from Google initially said:

  • “Thanks for the heads-up, Barry. We’ll have a look to see if there’s something surprising taking place (given the lengthy weekends it’d take a little bit of time).”

Then on Saturday, the hyperlinks appeared to return, nevertheless it was only a band-aid. John Mueller wrote:

  • “They’re engaged on resolving the precise problem and within the meantime switched again to the information from the week earlier than.”

Previous knowledge. So for now, should you go to your hyperlink report in Google Search Console, it needs to be exhibiting outdated knowledge. Please maintain that in thoughts, in case you are utilizing this knowledge for shopper or stakeholder reporting.

What the bug seemed like. Like I mentioned, many noticed zero hyperlinks in that report, whereas others noticed enormous drops of over 85% of their hyperlinks going lacking. Here’s a screenshot of the report exhibiting zero hyperlinks:

Why we care. Once more, in case you are utilizing this hyperlink report for shopper or stakeholder report, you will need to know that the information will not be up to date. In case you pulled in knowledge on Thursday, it could be improper.

Google is engaged on fixing the difficulty, till then, the report shall be exhibiting knowledge from weeks in the past.


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Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming staff for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM subjects.

In 2019, Barry was awarded the Excellent Neighborhood Providers Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Character Of The 12 months,” you possibly can be taught extra over right here and in 2023 he was listed as a prime 50 most influential PPCer by Advertising O’Clock.

Barry may be adopted on X here and you may be taught extra about Barry Schwartz over here or on his personal site.



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