Bing tests removing site names from search results

Bing is testing the elimination of web site names from its search outcomes. As an alternative, it’s simply displaying favicons adopted by web site URLs with breadcrumbs.

This reminds us of an identical take a look at Google ran again in Might 2025, the place Google additionally eliminated web site names and confirmed simply the URL as an alternative.

Here’s a screenshot of the way it appears on Bing.

Here’s a screenshot of how Google was testing this.

It’s attention-grabbing to see Bing testing an identical strategy to what Google experimented with beforehand. Whether or not this makes outcomes cleaner or removes helpful context for customers stays to be seen, since web site names may also help customers shortly acknowledge a model earlier than clicking.