3 AI visibility tools for small agencies, with 2 free options

For a small company reporting the place a consumer’s pages seem in Google and Microsoft AI solutions, I’d begin with Google Search Console and Bing Webmaster Instruments. Their free studies allow you to establish the pages showing within the AI experiences every supplier covers.

To observe what ChatGPT, Gemini and Perplexity say a few consumer and its rivals, think about HubSpot AEO. Its $50-per-brand month-to-month plan checks questions you select every day. You may learn the solutions it collects to see whether or not the enterprise is merely talked about or really beneficial.

Primarily based on revealed options and phrases, with the primary claims rechecked on 20 September 2026. We haven’t examined monitoring accuracy. Costs use month-to-month billing in US {dollars}, earlier than tax; setup and reporting nonetheless take company time.

1. Google Search Console: see which pages seem in Google’s AI solutions

Search Console now has a devoted view of impressions from AI Overviews and AI Mode. Google launched its generative AI efficiency studies in June 2026 and says the rollout reached web sites worldwide on August 31. Companies can now report these appearances individually from the broader search-performance figures.

The report reveals which pages appeared, with breakdowns by nation, machine and date. An impression data a hyperlink to the positioning showing in a supported AI characteristic. It doesn’t set up that somebody visited the web page.

Suppose a consumer sells industrial espresso machines. Search for its shopping for guides, product pages and set up recommendation within the web page report, then group these URLs in your individual month-to-month report. You may present the consumer which sorts of content material appeared and the way their impressions modified over equal durations. That’s extra informative than handing over one site-wide whole.

The report received’t clarify why one web page appeared extra typically than one other. Google’s documented metrics and dimensions comprise no devoted clicks, click-through price or question breakdown. It additionally doesn’t cowl the Gemini app. Websites with too few impressions might not see the report in any respect.

There’s a small export element price catching earlier than it reaches a consumer: Google says unavailable values proven as ~ or – turn into zeros within the downloaded knowledge. Test these in opposition to the display screen earlier than describing a zero as a lack of visibility.

2. Bing Webmaster Instruments: see cited pages and the topics being appeared up

Bing Webmaster Instruments provides the company a second free supply of AI visibility knowledge. Its AI Performance report covers citations in Microsoft Copilot, AI-generated Bing summaries and chosen associate integrations. It reveals cited URLs, quotation counts and phrases used to retrieve supply materials.

These phrases are referred to as grounding queries. They describe what the system appeared up whereas assembling a solution, which might differ from the query an individual typed. A solution about the price of equipping a café may contain searches for upkeep and cleansing in addition to machine costs. SEW’s explanation of query fan-out reveals how that branching works. Deal with these phrases as retrieval context, somewhat than a transcript of buyer questions.

Microsoft’s June replace added matters, intents, quotation share and interval comparisons, in international preview. Quotation share measures your website’s portion of all citations for a similar grounding question. It doesn’t reveal the competing domains or measure your share of visitors. Evaluating durations reveals whether or not quotation exercise modified; altering demand or AI techniques can have an effect on that exercise alongside your individual web page updates.

For a month-to-month consumer report, file the cited pages, related retrieval phrases and modifications over the identical reporting durations. Maintain Bing’s quotation totals separate from Google’s impressions as a result of they depend various things. Companies already managing verified Search Console properties can import these websites into Bing Webmaster Instruments, decreasing the setup work.

3. HubSpot AEO: pay for day by day checks on questions you select

A consumer asking “Does ChatGPT advocate us over our competitor?” wants a distinct type of proof. Their very own website is perhaps cited with out the enterprise being beneficial. Equally, a solution may advocate them utilizing data from one other web site.

HubSpot AEO, at present in beta, enables you to observe chosen prompts, examine returned solutions and see the manufacturers and sources concerned. Its standalone subscription prices $50 a month for 25 prompts checked day by day throughout ChatGPT, Gemini and Perplexity. No further HubSpot subscription is required.

For the coffee-equipment consumer, you may observe a query corresponding to “Which industrial espresso machines go well with a café serving 200 drinks a day?” Assessment which suppliers the collected solutions advocate and the explanations they offer. A brand-mention rating alone received’t inform you whether or not a solution describes the consumer’s merchandise precisely or recommends them for the mistaken setting.

Think about an company beginning with three shoppers and 25 questions for every. HubSpot sells a separate occasion for every model, so the fee is 3 × $50 = $150 a month for 75 tracked questions. Including a fourth consumer with the identical allowance brings the invoice to $200. Day by day checks construct a historical past for every query; they don’t flip these 25 questions right into a consultant pattern of the whole lot a consumer’s prospects ask.

If a consumer already has Advertising Hub Skilled or Enterprise, AEO is included. Test that account’s allowance earlier than including a standalone subscription.

Company reporting wants a better look earlier than buy. We couldn’t confirm the out there export codecs or how entry may be separated between shoppers. Throughout the trial, attempt producing the report you plan to ship and verify who can view every model’s knowledge. HubSpot belongs right here for its documented monitoring options and worth; its suitability for an automatic agency-reporting workflow stays unconfirmed.

Select prompts from the choices the consumer’s prospects really face. For the espresso enterprise, which may embody deciding on gear for a specific café measurement, evaluating working prices and discovering native servicing. Maintain the wording constant when evaluating durations, and file any additions individually. Altering the questions can change the rating even when nothing in regards to the enterprise has improved.

As SEW’s reporting on the limits of AI visibility scores explains, the questions, platforms and repetitions have an effect on the outcome. Embrace the tracked questions and dated instance solutions within the consumer report. That offers the consumer sufficient context to differentiate an correct suggestion from a passing point out. Report visits and enquiries individually utilizing your analytics and gross sales data.