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Microsoft reverts Bing Image Creator update amid complaints
Jan
DALL-E 3 model PR16 was meant to help Bing Image Creator users generate higher quality images “twice as fast.” Instead, it was a bust.
What’s happening. Microsoft is reverting the new AI model Bing Image Creator introduced, PR16, to PR13, the company confirmed. This followed a flood of complaints from users on X, Reddit, and elsewhere about a severe quality drop in terms of realism and detail.
What Microsoft is saying. Here’s the message Microsoft’s Jordi Ribas, CVP, Search & AI, posted on X:
- “Thanks again for the feedback and patience. We’ve been able to [reproduce] some of the issues reported and plan to revert to PR13 until we can fix them. All Pro users and about 25% of the requests using boosts are now on PR13. The deployment process is very slow unfortunately. It started over a week ago and will take 2-3 more weeks to get to 100%. I’ll keep you posted.”
Old is new again. Microsoft announced the update to Bing Image Creator on Dec. 18. Dig deeper in our story, Bing Image Creator is now directly in Bing search and faster.
Why we care. Bing Image Creator was supposed to be faster and easier for people to use. However, the output seems to have only gotten worse for many users – essentially wasting people’s time. Hopefully, Microsoft will correct this soon and content creators will be able to get those promised higher-quality AI-generated images.
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About the author
Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
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