Semrush acquires Search Engine Land

Semrush, a leading online visibility management and content marketing SaaS platform, today acquired Third Door Media, our parent company. In addition to Search Engine Land, Semrush acquired all of Third Door Media’s brands:

What does this mean for you? Search Engine Land’s mission to inform and educate you on all the latest developments in search marketing will remain the same. 

We will continue to cover the latest breaking news, share insights, analyze the latest trends and provide helpful content.

Search marketing has been a community since the profession began. Search Engine Land and Semrush have been supporting the profession with tools and content for nearly 20 years. Combining the resources of the two organizations will enhance their ability to serve the community. 

The missions of helping marketers do their job better are aligned. Search Engine Land has done it with news and actionable advice, while Semrush provides the tools and education needed to implement much of that advice.

What happens to Search Engine Land and SMX? We continue to do our job bringing you independent news coverage, analysis and contributions from expert columnists.

• I will continue as Search Engine Land’s Editorial Director.
• Anu Adegbola will continue as our Paid Media Editor. 
• Barry Schwartz (who has written for Search Engine Land since it launched in 2006) will continue tirelessly reporting on the latest search news.

SMX Next will happen Nov. 13-14. Make sure to register for free here – the agenda is here.

As for the future of SMX – Advanced, Next and Master Classes – we’ll have lots of exciting news to announce in the near future.

Here’s the press release announcing the deal from Semrush.

Search Engine Land to Expand Educational Offerings After Being Acquired by Semrush

Digital marketing publisher Third Door Media acquired by Semrush; brands include Search Engine Land, MarTech, SMX, and Digital Marketing Depot

October 16, 2024 – Third Door Media, a prominent marketing education company and publisher focused on search and marketing technology, has been acquired by Semrush (NYSE: SEMR), a leading online visibility management SaaS platform. The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Founded in 2006, Third Door Media’s properties are amongst the oldest and largest providers of search engine and digital marketing trends. This acquisition marks a significant milestone for the industry, bringing together two leaders in the digital marketing and SEO sector. Marketers will now have greater access to resources and insights that will enhance their strategies and business outcomes. Integrating Third Door Media’s assets into Semrush’s ecosystem is expected to deliver unparalleled value and innovation to brands and marketers.

“The addition of Third Door Media’s platforms to Semrush’s portfolio not only enhances our content and educational offerings for our customers, it also substantially expands the reach of our world class programming,” said Andrew Warden, Chief Marketing Officer at Semrush. “This is all part of our commitment to inspire and equip both current and future generations of digital marketers with the know-how to succeed in an increasingly competitive landscape.”

The acquisition will allow Semrush’s growing customer base to have access to industry leading marketing tools, education, and top-tier training from industry experts and practitioners. 

Marketers have relied on Third Door Media as a first stop for advanced, timely information on technical marketing technology tactics, strategies, and news. Integrating with Semrush amplifies Third Door Media’s ability to innovate and expand its reach, while ensuring it remains at the forefront of providing essential insights and education to marketers worldwide.   

“Similar to Third Door Media, Semrush empowers high performing marketers and businesses, and their commitment to helping others succeed made this an ideal fit,” said Third Door Media founder Chris Elwell. “This acquisition marks an exciting chapter for us and by combining forces we plan to enrich our digital marketing education and content offerings.”

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush is headquartered in Boston and has offices in Trevose, Austin, Dallas, Florida, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.

About Third Door Media

Third Door Media empowers digital marketing professionals by providing trusted content and educational services. The company publishes MarTech and Search Engine Land, which are leading trade publications for marketers. It also is the producer of the MarTech Conference and Search Marketing Expo – SMX conference series. The company is also a leading provider of marketing solutions to purveyors of software and services to the marketing community. Those services include lead generation, content creation and content amplification. “MarTech” and “SMX” are registered trademarks of Third Door Media, Inc.

Forward-looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws, which are statements that involve substantial risks and uncertainties. Forward-looking statements generally relate to future events or our future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “shall,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. Forward-looking statements include, but are not limited to, enrichment of content and resources, access to leading tools, operation of Third Door Media as a stand alone brand, value and innovation provided to brands and marketers, support for long term vision, product development and consumer growth.

The forward-looking statements contained in this release are also subject to other risks and uncertainties, including those more fully described in our filings with the Securities and Exchange Commission (“SEC”), including in the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our filings with the Securities and Exchange Commission (“SEC”), including our most recent annual report on form 10-K, and our subsequently filed quarterly reports and other SEC filings. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved. The forward-looking statements in this release are based on information available to us as of the date hereof, and we disclaim any obligation to update any forward-looking statements, except as required by law. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date of this press release.

Additional information regarding these and other factors that could affect our results is included in our SEC filings, which may be obtained by visiting our Investor Relations page on its website at investors.semrush.com or the SEC’s website at www.sec.gov.

Media Contacts

Jena Sullivan
Senior Public Relations Manager
Semrush Holdings, Inc.
[email protected]

Lauren Donovan 
Director of Marketing 
Third Door Media
[email protected]