A WordPress plugin that automatically posts content scraped from other websites has been discovered to contain a critical vulnerability that allows anyone to upload malicious files to affected websites. The severity of the vulnerability is rated at 9.8 on a scale of 1-10. Crawlomatic Multisite Scraper Post Generator Plugin for WordPress The Crawlomatic WordPress plugin […]
Google Ads Liaison Ginny Marvin answered a slew of questions about the upcoming AI Max for Search Campaigns feature. Here are the key insights and revelations about this significant update to Google’s advertising platform from the interview, which was conducted by PPC specialist Julie Bacchini, founder of Neptune Moon. Rollout timeline and availability AI Max […]
Chinese ecommerce giant Temu was a dominant force in paid acquisition across Google, Meta, and other platforms – until mid-April, when it abruptly halted all U.S. advertising. This was a stunning move from one of the internet’s most aggressive spenders. Temu’s sudden absence opened up a flood of ad inventory – and with it, new […]
Public relations (PR) is no longer just a supporting tactic, it’s becoming a core strategy for brands looking to stay visible in the age of AI search. AI-powered search engines increasingly rely on brand mentions, reputation, and authority signals pulled from across the web – areas where PR excels. In this new landscape, the question […]
For years, search campaigns have been an imperative part of one’s PPC strategy. However, the landscape is shifting and Google is increasingly prioritizing shopping within the user experience, changing how users interact with the SERPs and how we as advertisers approach strategy for ecommerce clients. With continued investment in AI-powered tools like Performance Max, which […]
Artificial intelligence (AI) plays a central role in how Google determines which ads appear in response to a search and how they are ranked. The company uses a sophisticated machine learning (ML) infrastructure to handle almost every aspect of its Search Ads system — from understanding user queries to ranking ads based on value and […]
The SEO industry has evolved dramatically over the past decade, but the pace of change is about to accelerate even faster as we approach 2026. With the rise of AI-generated search, multimodal experiences, privacy-first regulations, and the blending of SEO with user experience and brand, the skillset required of an SEO professional is transforming radically. […]
Video content is now a driving force behind consumers’ attention in today’s digital era. Gone are the days of simple blog posts and stock images. Social media has transformed what entices clicks, follows, and likes, displaying a consistent stream of highly engaging visual content for users to sift through. Visual content, particularly in the form […]
A Google engineer’s redacted testimony published online by the U.S. Justice Department offers a look inside Google’s ranking systems, offering an idea about Google’s quality scores and introduces a mysterious popularity signal that uses Chrome data. The document offers a high level and very general view of ranking signals, providing a sense of what the […]
Most people stop reading a Google AI Overview after skimming the top third of an AI-generated answer – the median scroll depth is just 30%. That’s one of many insights from a new UX study conducted by Kevin Indig and Eric van Buskirk. By the numbers. The study confirms what many SEOs have suspected and/or […]