Hubspot’s SEO strategy is the talk of the SEO and marketing world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million in December, according to Semrush (disclosure: Search Engine Land is a Semrush company). HubSpot’s blog seems to have taken most […]
Google has pushed a routine update to its search quality raters guidelines PDF (accessible over here). This is a routine update to its guidelines document, where the updates primarily focused on spam. What changed. Google posted the following details in its change log in the document: Updated Page Quality Lowest and Low sections to better […]
Brave Search today announced Rerank, which lets you “raise” (boost) or “discard” (remove) websites from its search results, is available to all users. How it works. When you search on Brave, a Rerank panel will appear. Users can give a thumbs up or thumbs down on any website in search results. A thumbs up will […]
Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and exclusion tools. Improved reporting provides clearer insights into search and asset performance. Updates focus on transparency, actionable data, and high-value customer targeting. #Google #Ads #Introduces #Advanced #Targeting #Performance […]
Google is rolling out several key updates to its Performance Max campaigns, aimed at giving advertisers more control over AI, deeper reporting insights, and enhanced transparency. These changes are designed to optimize results while offering advertisers a clearer view of what drives their performance. Performance Max has become a go-to tool for advertisers leveraging Google’s […]
Google removes breadcrumbs from mobile search results, simplifying URLs to show only domains while keeping breadcrumbs on desktop. Google removed breadcrumbs from mobile search results. Only the domain will show on mobile, but breadcrumbs stay on desktop. No changes are needed for sites using breadcrumb markup. #Google #Drops #Breadcrumbs #Mobile #Search #Results
An SEO playbook acts as a guide for creating, executing, and sustaining effective SEO strategies. It ensures that all participants, from marketers to developers, adhere to a unified and methodical approach. Typically the playbook encompasses essential elements that steer SEO initiatives, aligning them with business goals and promoting teamwork across different teams. Communicating and working […]
We are at a uniquely and historically weak moment for Google. The quality of their results has even non-SEOs complaining, against a backdrop of being found illegally maintaining a monopoly and losing market share. It’s more possible than ever for another search engine* to replace Google. But there’s a reason that no one has been […]
The competitive research tool similarweb released its Digital 100 list of sites with the largest growth in traffic, providing insights into what’s driving traffic growth across various informational and shopping categories. Gig Economy Shows Strong Growth The website with the most growth is JustAnswer.com, a gig economy platform that enables consumers to consult with experts […]
WordPress Multisite is a feature for managing the structure and multiple sites from a single WordPress installation. In this article, I’ll share the step-by-step approach to creating a new WordPress website or converting an existing WordPress website into a WordPress Multisite. But before that, let’s understand the basics of WordPress Multisite. What Is WordPress Multisite? […]