Google brings Personal Intelligence to AI Mode in Google Search

Personal Intelligence, which was introduced first on the Gemini app last week, is already rolling out to some users in AI Mode within Google Search. “Starting today, Google AI Pro and AI Ultra subscribers can opt-in to securely connect Gmail and Google Photos to AI Mode,” Robby Stein, VP of Product, Google Search announced.

Personal Intelligence in AI Mode lets Google Search give you a more personal response to your queries by connecting across your Google ecosystem, including Google Search, Gmail, Photos, and your YouTube history.  This is rolling out over the next few days AI Pro and Ultra subscribers in English in the U.S.

How to see it. This is a Labs feature and you can opt in to this feature over here. It is available for Google AI Pro and Ultra subscribers in English in the U.S. Google said these users “will automatically have access to the feature as it becomes available.” This feature is available for personal Google accounts but not for Workspace business, enterprise or education users, yet.

You can try to manually turn it on in your settings, by taking these steps:
1) Open Search and tap your profile
2) Click on Search personalization
3) Select Connected Content Apps
4) Connect Workspace and Google Photos

Examples. Here are some examples of questions you could ask:

• Help me plan a weekend getaway with my family based on things we like to do
• Make a scavenger hunt for [partner’s name] to celebrate our anniversary. For each location, include a hint about us
• I’m decorating [child’s name] bedroom, give me ideas for a theme and suggestions for decor
• If I were the heroine/hero from a book, who would I be?
• What specific era of fashion do I actually belong in?
• Recommend some books that fit where I am in my life right now
• If I were a perfume [or cologne], what would my top notes and base notes be?

Here is a video of it in action:

Why we care. Again, this is currently opt in only, as a search labs experiment. One day, it might graduate and become a default Google Search experience within AI Mode.

The results will become more and more personalized and tracking which website citations show up for one searcher versus another search, will become harder and harder.