ChatGPT Ads Appeared In 47% Of Video Gaming Chats, Data Shows

Sponsored adverts appeared in 47% of the ChatGPT conversations about video video games and consoles that Comscore tracked in U.S. PC exercise in June, up from 3% in March.

The determine is from Comscore’s Q2 2026 AI Intelligence Report, launched on Sept. 22. Throughout this era, advert presence elevated from 5% to 24% in toys and hobbies discussions, and from 9% to 22% in books, music, and video.

Gaming Conversations Climbed Quickest

Advert presence in ChatGPT gaming conversations stayed between 3% and 4% by way of April, then elevated to 18% in Might and reached 47% in June.

Toys and hobbies grew every month, from 5% in March to 12% in April, 14% in Might, and 24% in June. Books, music, and video fluctuated extra: from 9% in March to 12% in April, a dip to eight% in Might, and an increase to 22% in June.

What Comscore Counted

Comscore’s retail chart focuses on conversations somewhat than monitoring particular person customers or advert impressions. It reveals the share of ChatGPT conversations, which Comscore classifies by retail class, that embrace a sponsored advert. The source note within the slide mentions that the information displays U.S. PC exercise solely and is predicated on an opt-in panel.

Nevertheless, the report doesn’t specify the variety of conversations behind every month-to-month determine or element how conversations are categorized. It additionally isn’t clear whether or not only one sponsored advert in any a part of a dialog is sufficient for it to be counted.

It’s additionally unclear whether or not Comscore’s base contains conversations from ad-free plans. OpenAI’s help center says adverts might seem for Free and Go customers and in logged-out use, whereas Plus, Professional, Enterprise, Enterprise, and Edu accounts are ad-free. If conversations from ad-free plans are within the denominator, the chart doesn’t reveal the advert price amongst conversations eligible to indicate adverts.

The place The Sequence Falls In OpenAI’s Advert Rollout

OpenAI started testing ads in ChatGPT on Feb. 9 for logged-in adults within the U.S. on the Free and Go tiers. Comscore’s retail sequence begins in March, just a few weeks into that take a look at.

On Might 5, OpenAI began rolling out a beta self-serve Advertisements Supervisor and added cost-per-click bidding subsequent to the CPM shopping for it provided within the pilot’s first part. June, the best month in all three classes, was the primary full month after OpenAI started rolling out the beta self-serve Advertisements Supervisor. Comscore doesn’t hyperlink the 2, and the chart can’t present whether or not new advertisers, extra stock, or one thing else drove the soar.

How This Compares With Earlier Knowledge

Comscore’s September 3 report revealed that sponsored adverts appeared in 6% of hotel-related ChatGPT prompts with supply hyperlinks in March. This quantity grew to 14% in April and 24% in Might. Since this sequence solely counts prompts with supply hyperlinks, it doesn’t instantly match retail percentages.

In August, SEJ highlighted SE Rating’s ChatGPT adverts report, which examined 50,006 business prompts collected on July 23 and located that 25.94% of them included adverts.

Why This Issues

SE Ranking’s report analyzed how continuously ChatGPT displayed adverts in response to prompts written by a vendor on a single day. In the meantime, Comscore’s chart reveals the frequency of user-initiated conversations that included an advert over time, throughout three retail classes in U.S. PC exercise.

Within the classes of video games, toys, and media, sponsored placements appeared in 22% to 47% of June conversations tracked, relying on the class. Till Comscore releases detailed dialog counts, the June improve needs to be thought-about a preliminary statement.

Wanting Forward

On September 16, OpenAI introduced a new ChatGPT Ads app particularly for U.S. Shopify retailers, with plans to develop to different ChatGPT Advertisements markets beginning September 23. They spotlight that merchandise are already built-in by way of the Shopify Catalog, so retailers can start working adverts instantly.

Moreover, OpenAI is experimenting with Sponsored Agents, in a testing part with a restricted group of U.S. advertisers. When customers click on on an advert, they’ll begin a brand new dialog with a business-sponsored agent, separate from their authentic chat thread. Comscore’s printed methodology doesn’t specify how these separate sponsored chats shall be dealt with in future reviews.

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