AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar]

Your model can maintain the primary rating and nonetheless go unnamed when a purchaser asks AI for a suggestion. What we’re seeing is the reply cites two or three manufacturers and skips the remainder, which may sadly be yours.

Freshpet had the identical problem, and on August 20, the workforce that did it walks by means of their 3-part information that can assist you beat the competitors.

Now, Freshpet is without doubt one of the manufacturers persistently cited.

AI Overviews Persistently Cite Freshpet By Title

Freshpet’s visibility shouldn’t be a byproduct of brand name dimension; it’s the results of particular, repeatable work.

On August 20, on this live session, Freshpet’s digital workforce and the GEO specialists at Intero Digital stroll by means of the steps they took to earn AI’s belief and the way a workforce of any dimension can observe the identical path.

Register & Learn How

AI Overviews Cite The Manufacturers They Can Belief, Not Simply The Ones That Rank

Rankings show relevance to a question.

Citations require extra: belief indicators the system can confirm concerning the model itself.

That’s why a model can maintain the #1 spot whereas the Overview above it names three rivals, and it’s why the repair is buildable; Freshpet’s citations are the proof.

In This Webinar, You’ll Study

• The credibility indicators behind AI citations. Which inputs determine whether or not AI Overviews and chat assistants cite your model by title, proven by means of what moved Freshpet’s actual outcomes.
• Why model popularity doesn’t carry over. Why a model consumers know and belief can nonetheless be lacking from AI solutions, and what fills that hole.
• Find out how to test and shut gaps in market share. The step-by-step assessment Freshpet ran to see the place AI solutions value them share, runnable by one particular person with no particular instruments.

Concerning the Audio system

Steven Elwell, Senior Director of Digital Advertising at Freshpet, brings the in-market outcomes: what his workforce constructed, what moved, and what didn’t. He’s joined by Brittni Ratliff, Vice President, and Cosima Compton, Director of search engine marketing & GEO Communications at Intero Digital, the workforce behind the GEO course of Freshpet ran.

Deliver your individual model’s hardest query; the session closes with live Q&A.