AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar]

When a purchaser asks AI what to decide on, the reply names two or three manufacturers and skips the remaining.

Freshpet is without doubt one of the manufacturers persistently cited.

AI Overviews Constantly Cite Freshpet By Title

On August 20, on this live session, Freshpet’s digital workforce and the GEO specialists at Intero Digital stroll by way of the steps they took to earn AI’s belief.

AI Overviews Cite The Manufacturers They Can Belief, Not Simply The Ones That Rank

Rankings show relevance to a question.

Citations require extra: belief alerts the system can confirm concerning the model itself.

That’s why a model can maintain the #1 spot whereas the Overview above it names three rivals, and it’s why the repair is buildable; Freshpet’s citations are the proof.

In This Webinar, You’ll Study

• The credibility alerts behind AI citations. Which inputs determine whether or not AI Overviews and chat assistants cite your model by identify, proven by way of what moved Freshpet’s actual outcomes.
• Why model repute doesn’t carry over. Why a model consumers know and belief can nonetheless be lacking from AI solutions, and what fills that hole.
• The best way to test and shut gaps in market share. The step-by-step assessment Freshpet ran to see the place AI solutions value them share, runnable by one individual with no particular instruments.

Concerning the Audio system

Steven Elwell, Senior Director of Digital Advertising at Freshpet, brings the in-market outcomes: what his workforce constructed, what moved, and what didn’t. He’s joined by Brittni Ratliff, Vice President, and Cosima Compton, Director of website positioning & GEO Communications at Intero Digital, the workforce behind the GEO course of Freshpet ran.

Deliver your individual model’s hardest query; the session closes with stay Q&A.