Google’s latest definition of commodity vs. non-commodity content material is a bit meh. Meh if I’m being type. Downright ineffective if I’m being extra cheap. Full and utter garbage if I’ve had a drink. Picture Credit score: Harry Clarkson-Bennett All of them learn like headlines you’d see in Uncover and scroll previous in a short […]
By now, you’ve heard the doom and gloom. SEO is a white-collar job. So does that imply our jobs will likely be eradicated, too? The reply isn’t as apparent as you may suppose. Sure, the world is altering. However should you’ve been doing search engine optimization for some time, you need to be used to […]
Incrementality testing has turn out to be the default reply to an issue most direct-to-consumer manufacturers genuinely have. Platform attribution disagrees with itself; Meta and Google routinely each declare credit score for a similar conversion. To not point out research we’ve got achieved reviewing one transaction at a time to seek out out natural search […]
Google’s Universal Commerce Protocol is the primary manufacturing blueprint for what each web site (ecommerce or not) will ultimately want to reveal to AI brokers: discoverable actions, predictable outcomes, persistent periods, and express agent insurance policies. UCP was launched as infrastructure for Google Service provider Heart retailers. However the extra necessary story is the structure […]
When prospects ask AI a query, solely a handful of sources get cited within the reply. Which content material indicators does AI consider when choosing sources to quote? Is your model’s content material structured to be one in every of them? That is now not a expertise query; it’s a model and content material technique […]
Advertisers are paying extra for clicks in Google Adverts — however they’re additionally getting higher at turning these clicks into conversions, in keeping with new benchmark knowledge from WordStream by LocaliQ. The 2025 benchmark report, based mostly on greater than 16,000 campaigns, discovered the typical Google Adverts cost-per-click (CPC) rose to $5.42, up from $4.66 […]
Anybody who’s been following me on LinkedIn or X has seen my smartass responses to individuals making among the dumbest claims possible. “100% automate your search engine marketing.” “Totally automate your content material calendar.” “Run your enterprise with AI when you sleep.” At this level, I’m simply ready for AI to start out doing my […]
Operating search engine optimisation and GEO/AEO audits is a superb use case for AI, particularly with current fashions which have agentic capabilities. These fashions have in depth data bases and may carry out multistep processes, resembling extracting webpages, reviewing information, and formulating suggestions. However earlier than working your search engine optimisation or GEO/AEO audit in […]
Frederick Vallaeys’ route into PPC began with a pupil facet hustle, not a profession plan. Whereas at Stanford in 1998, he noticed a resale alternative in used Blockbuster video cassettes and wanted a technique to discover consumers. That led him to GoTo, an early search engine the place advertisers might bid on key phrases – […]
AI search measurement in 2026 appears to be like quite a bit like paid media in 2008. Everybody can see the impressions. Virtually no person can defend the income. Businesses are slapping AI visibility dashboards onto retainers, purchasers are writing checks, and CFOs are beginning to ask the query that at all times ends a […]