When you think of video advertising on YouTube, you probably think of ecommerce: Videos showing products. Influencers doing an unboxing. Other visuals of consumer products that lend themselves to the video format. Even Google’s own case studies for video emphasize consumer-focused themes. Just look at the analysis of the top 2025 video ads. See any […]
The French technology group Positive acquired Surfer, the popular content optimization tool. The acquisition helps Positive create a “full-funnel” brand visibility solution together with its marketing and CRM tools. The acquisition of Surfer extends Positive’s reach from marketing software to AI-based brand visibility. Positive described the deal as part of a European AI strategy that […]
OpenAI announced the launch of its first web browser, which they named ChatGPT Atlas. Atlas is currently available on Mac only right now and has all the features you would expect from an AI browser. But the most surprising part is that its built-in search features seem to be powered by Google and not Microsoft […]
Brave disclosed security vulnerabilities in AI browsers that could allow malicious websites to hijack AI assistants and access sensitive user accounts. The issues affect Perplexity Comet, Fellou, and potentially other AI browsers that can take actions on behalf of users. The vulnerabilities stem from indirect prompt injection attacks where websites embed hidden instructions that AI […]
Yelp just unveiled its 2025 Fall Product Release, a sweeping AI-driven update that turns the local discovery platform into a more conversational, visual, and intelligent experience. Driving the news:Yelp’s rollout includes over 35 new AI-powered features, headlined by: Yelp Assistant, an upgraded chatbot that instantly answers customer questions about restaurants, shops, or attractions—citing reviews and […]
OpenAI released ChatGPT Atlas today, describing it as “the browser with ChatGPT built in.” OpenAI announced the launch in a blog post and livestream featuring CEO Sam Altman and team members including Ben Goodger, who previously helped develop Google Chrome and Mozilla Firefox. Atlas is available now on macOS worldwide for Free, Plus, Pro, and […]
Google Merchant Center is rolling out a new Issue Details Page (IDP) to help advertisers more easily diagnose and resolve account or product-level problems. How it works: Located under the “Needs attention” tab, the page provides a consolidated overview of current issues. It surfaces recommended actions, business impact metrics, and sample affected products — giving […]
A major category, focus, or pillar (as I have defined it for decades) of SEO is content. Influencing a range of on-page factors, but more so to develop authentic context and authority status over the years, content has been an engine of so much SEO and is a focal point in the shift from keyword-focused […]
Google Ads appears to be testing an automatic assignment of New Customer Value within New Customer Acquisition (NCA) campaigns — and it’s doing so without advertisers’ explicit consent. The change, first spotted by performance marketer Bilal Yasin, has led to unexpected reporting shifts and frustration among advertisers. “Without any heads-up, and without it being in […]
I just got back from San Diego and Toronto, where I spoke at Ahrefs Evolve and SEO IRL – both of which were fantastic. A lot of people I met subscribed to the Growth Memo. Thank you all for coming out! Image Credit: Kevin Indig I also had the pleasure of facilitating a 3h mastermind with leaders […]