Google says Reddit gets no special preference in search

Google communications consultant Jennifer Kutz confirmed to The Verge that Reddit gets no preferential treatment in Google’s search rankings or AI search options.

Kutz advised The Verge: “Google’s AI search options don’t intention to show content material from any particular web site or platform and that Reddit ‘will get no particular desire’ in Google’s rating system.”

Kutz additionally addressed content material high quality on boards like Reddit, noting that there’s each high- and low-quality user-generated content material on these platforms, simply as there may be in some other format. She stated Google’s programs are designed to detect when user-generated content material is genuinely useful versus low high quality, reasonably than favoring the platform itself.

This comes after a few years the place we’ve documented Reddit displaying up extra continuously in Google’s search outcomes. However extra just lately, Reddit itself has pushed again, complaining that Google isn’t sending sufficient site visitors again to the platform regardless of its visibility in search.

Here’s what Glenn Gabe stated about this on X:

Do you suppose Reddit will get preferential remedy in Google’s outcomes, or does this match what Google is saying?