To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely things couldn’t get worse.” Needless to say, I was wrong. Here’s the actual quote I started with last time: “If you’re reading this, then it is early July, you’ve made it this far in the […]
Reddit has quickly become a pillar of search everywhere optimization and a powerful channel for brand awareness, SEO, and content ideation. With Google’s Discussions and forums SERP feature growing in prevalence and LLMs increasingly citing Reddit pages, it’s clear this platform is influencing how people search and what they trust. But while Reddit’s value is […]
If you’ve ever set a daily budget in Google Ads, and then watched in confusion as your campaign spends way more than that – you’re in the right place. Today, we’re tackling a topic that trips up even seasoned advertisers: Google Ads budgets. In this article, I’ll cover: The myth of the daily budget in […]
Google AI Overviews no longer hold the top spot for U.S. desktop search results 12.4% of the time. That’s a significant change from a month ago, when less than 2% of AI Overviews ranked below Position 1, according to new research from seoClarity, an enterprise SEO platform. Why we care. Google’s AI Overviews have sparked […]
Google’s srsltid parameter, originally meant for product tracking, is now showing on blog pages and homepages, creating confusion among SEO pros. Per a recent Reddit thread, people are seeing the parameter attached not just to product pages, but also to blog posts, category listings, and homepages. Google Search Advocate John Mueller responded saying, “it doesn’t […]
The URL Inspection tool in Google Search Console isn’t just a checkbox for SEO professionals. It’s a direct line into how Google actually sees your page. It shows you: If a page is indexed. How it was crawled. What resources were blocked. What structured data Google picked up. How the page renders for Googlebot. You […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Today’s Memo is all about query fan-out – a foundational concept behind AI Mode that’s quietly rewriting the rules of SEO. You’ve probably heard the term. Maybe you’ve seen it in Google’s AI Mode announcement, Aleyda Solis’ write-up, or Mike King’s deep dive. But why […]
In Q2 2025, MrBeast has retained his top spot as the most-subscribed YouTube individual on the social media platform. After MrBeast overtook PewDiePie in late 2022 to shake up the top-most subscribed on YouTube leaderboard, there has been even more movement in the second quarter of 2025. At the beginning of YouTube, it was a […]
E-E-A-T is one of the most used topics in SEO. However, for a world moving toward an AI SEO-focused future, E-E-A-T may be the only strategy that SEOs can use. This article tackles why and how to audit – and optimize for – your E-E-A-T. Why E-E-A-T matters for AI-powered search E-E-A-T (experience, expertise, authoritativeness, […]
In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure budget decisions, lumping the two together is a costly mistake. On the surface, both strategies aim to generate revenue. But the approach, intent, and impact of each are […]