Bad data = bad strategy. Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on fiction. You’re not just getting the wrong numbers. You’re optimizing toward the wrong outcomes. This issue impacts everything: Bidding. […]
To keep your Meta Ads performing at their best, it’s essential to regularly test new ad formats. This article explores the role of UGC and EGC ads – and how to effectively test them in your Meta campaigns. Understanding UGC and EGC ads User-generated content (UGC) refers to videos typically created by actual users of […]
The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching out to sales, only when they are absolutely ready to do so. Part of the reason for this is due to the increase in size of […]
Google Ads dominates the global PPC market with advertising revenue surpassing $265 billion in 2024. Paid search is self-serving and fast to deploy. But as simple as it appears, the reality is much more complex. The perceived ease of activation paints a picture that this channel is a silver bullet when brands look to enter new […]
The Positionless Marketer is the new marketing professional who is a triple threat with data, creative and optimization power. They blow up the traditional marketing assembly line, where roles are rigidly defined. Instead, they have agility, intelligence and execution speed in defining success. A blueprint for the way Positionless Marketers achieve this level of independence […]
Google’s Search Liaison explained limitations in Google’s ability to return web pages from a prior date, also noting that date-based advanced search operators are still in beta. He provided one method for doing this but omitted discussing an older, simpler method that almost accomplishes the same thing. How To Find Articles By Older Published Date […]
If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not just because Google Ads released another round of automation. It’s changing because people have changed. We live in a multi-device, privacy-first, AI-influenced world where attention […]
Google has doubled down on its automation-first strategy with a key update to Performance Max (PMax) campaigns: some advertisers can now add up to 50 Search themes. Why we care. This update gives advertisers more flexibility and control in guiding Google’s AI-powered targeting. Search themes, which help steer PMax toward relevant search traffic, are increasingly […]
In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side rendering, and structured data. The talk cleared up common SEO confusion and offered practical tips for developers and marketers working with Google’s changing search systems. Google’s AI Crawler & JavaScript […]
Google’s latest update to Performance Max (PMax) campaigns—featuring Channel Reporting, Asset Reporting, and Search Term Reports—has triggered a wide range of responses from marketers. From cautious optimism to pointed critiques, advertisers are weighing in on how these long-awaited features may reshape their campaign strategies. Deeper insight arrives – finally Optmyzr Brand Evangelist Navah Hopkins celebrated […]