BrightEdge Generative Parser™ detected an expansion of AI Overviews beginning April 25th, covering a larger quantity of entertainment and travel search queries, with noteworthy growth in insurance, B2B technology and education queries. Expanded AIO Coverage Expansion of AIO coverage for actor filmographies represented the largest growth area for the entertainment sector, with 76.34% of new […]
More than a third of consumers – including nearly 4 in 10 Gen Z users – have ditched Google Search in favor of Pinterest’s visual-first search experience, according to a new Adobe survey. And businesses are following their lead to capture traffic and engagement. By the numbers. Thirty-six percent of consumers said they start searches […]
Google announced plans to revamp Lighthouse’s performance audits. The new version will match the recently launched insights in Chrome DevTools’ Performance panel. This shift will alter how performance data is organized and presented, impacting SEO professionals who utilize Lighthouse for website optimization. Background: Combining Google’s Performance Tools This update is part of Google’s effort to […]
Google announced via their Search Off the Record podcast that they are launching a multi-day conference series to enable in-depth workshops on SEO topics that matter. The series is launching as a test pilot in the Asia-Pacific region, then expanding from there. Google’s Gary Illyes said that he’s been thinking of doing a multi-day event […]
Google updated its Ads Transparency policy to show more detailed information about the entities funding ads – a move aimed at increasing accountability in digital advertising. Driving the news. Starting today, Google is displaying the payer name – drawn from an advertiser’s payment profile – if it differs from their verified advertiser name. For agency […]
Google started placing ads inside chat conversations with some third-party AI assistants, according to a Bloomberg report, marking another step in its push to monetize AI-powered search alternatives. Driving the news. Google’s AdSense network — traditionally used for placing ads in search results and across websites — is now running ads within chatbot interactions, according […]
Google has removed the waitlist for AI Mode in Search. This Gemini-powered search tool is now available to all US users. The update introduces new features, including visual cards for places and products, shopping integration, and a history panel for desktop users. This growth aligns with Google’s recent earnings reports, which indicate that investments in […]
In the first quarter of 2025, I ran a data study to understand how often Google changes title tags – and why. While it’s well known that Google frequently rewrites titles, I wanted to dig deeper: What factors trigger these changes? Are some pages more prone to rewrites than others? Most SEO professionals develop their […]
![How CMOs Can Tell Stories To Manage Change [Case Study]](https://i0.wp.com/www.searchenginejournal.com/wp-content/uploads/2025/04/storytelling-634.png?ssl=1 "How CMOs Can Tell Stories To Manage Change [Case Study]")
Chief marketing officers should evaluate and synthesize success stories to learn from past marketing efforts, identify repeatable strategies, and demonstrate the return on investment (ROI) of their work to stakeholders. Ultimately, this can help to drive better future campaigns and business outcomes. As Steve Jobs once observed, “The most powerful person in the world is […]
YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I often see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” or “What’s the best way to approach video advertising for a B2B audience?” YouTube can feel like unfamiliar territory […]