Anyone with an internet connection can start a blog. But just having a blog isn’t enough to attract traffic, customers, or recognition. You need to feed the beast, regularly giving it fresh content to chew on and attract an audience. That’s where the question of the frequency of blog posts comes in. How often should […]
WordPress has released version 6.7, codenamed Rollins. This update introduces better font controls, a new default theme, enhanced design tools for easier page creation, 65 accessibility improvements, and performance optimizations. Version 6.7 focuses on making it easy to build attractive, high-performance websites. Twenty Twenty-Five Theme Twenty Twenty-Five is the new default theme that ships with […]
Are digital marketers really prepared for a post-cookie world? According to Lotame’s latest report, fielded by Cint, The State of Data Collaboration: A Global Perspective, almost all (98%) are still struggling to fully harness their data, even as third-party cookies continue to vanish. This staggering percentage highlights a clear gap between the industry’s current state […]
Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: Break down the different ways people approach search. Illustrate how these align with various funnel stages. Offer practical tips on planning a keyword strategy that […]
SE Ranking sponsored this post. The opinions expressed in this article are the sponsor’s own. Wondering how AI is affecting your traffic? Want to learn how to get into the AI Overview at the top of SERPs? Miss the days when you could appear as the top result on a SERP? It’s possible to relive […]
Canonicalization is a crucial yet often overlooked strategy in SEO, ensuring that search engines recognize the original source of content. A strong canonicalization strategy is essential, especially for large-scale sites with thousands of pages. Even smaller sites, however, can benefit by avoiding duplicate content issues that impact rankings and visibility. This guide covers the essentials […]
Google is cracking down on Customer Match usage, warning advertisers that access to the powerful targeting tool is a “privilege, not a right.” Big picture. As privacy regulations tighten globally, Google is taking a stronger stance on how advertisers use personal data for targeting from January. What’s changing. Google is emphasizing three key areas that […]
The U.K.’s Competition and Markets Authority (CMA) is closely monitoring Google’s evolving Privacy Sandbox initiative despite the tech giant’s major strategy shift announced earlier this year. Big picture. Google’s original plan to phase out third-party cookies in Chrome faced intense regulatory and industry scrutiny. In a surprise move in July, the tech giant announced it […]
An interesting discussion emerged on Twitter inspired by an article written by Jono Alderson. The article proposes thinking about Schema.org structured data markup as a way for emerging AI technologies to better understand and surface published Internet content. Schema.org Structured Data Markup The content on a website is called unstructured data because there is no […]
Enterprise SEO platform BrightEdge is actively monitoring millions of keyword search results, detecting real-time trends in Google’s AI Overview and organic search tied to the ongoing November 2024 Core algorithm update. The data suggests six preliminary observations on the direction of Google’s algorithm and what publishers and SEOs need to know now. AI Overviews is […]