Let’s be honest – PPC keyword research can be tedious. Sifting through search terms, analyzing performance data, and trying to predict what people will type into the search bar next feels like an endless puzzle. This is where AI can enter the game. This isn’t just about adding another buzzword to your marketing toolbox – […]
PPC advertising has always been a data-driven field, but artificial intelligence (AI) is taking it to a new level. AI is revolutionizing how marketers reach their target audiences, optimize their campaigns and ultimately drive conversions. From the way consumers experience search with AI Overviews to the way paid search marketers run campaigns with smart bidding, […]
Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy. Edna Chavira on November 5, 2024 at 4:58 pm | Reading time: 1 minute SearchBot is thinking … Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the […]
The search landscape just got a little shakeup and it’s time to talk about an old friend (or maybe that cousin you rarely check on): Microsoft Bing. With ChatGPT Search tapping into Bing’s index, ignoring it might mean missing a major wave in search. Microsoft Bing’s index is a priority? Is this for real? ChatGPT […]
A recent investigation finds that Google’s Featured Snippets may display conflicting information from the same source material, depending on how users phrase their search queries. This raises concerns about the search engine’s ability to interpret content accurately. Sarah Presch, director at Dragon Metrics, discovered that Google’s Featured Snippets pull opposing statements from the same articles […]
Microsoft announced a slew of enhancements to its advertising platform, including new Copilot features, expanded video ad capabilities and simplified shopping campaign setup – all aimed at driving greater efficiency and personalization for advertisers. What’s new. Here’s what’s new in Microsoft Advertising: Copilot advancements: New streamlined ad experience in the Copilot interface. Performance snapshot tool […]
Google will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive interest category. Key details: Social casino game ads will be allowed to use personalized targeting starting Dec. 4. All advertisers will have this capability by the end of March 2025. Gambling-related ads will still be […]
Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new “curation” tool and enhancements to programmatic buying workflows. How it works: Curation: Allows agencies to easily discover and activate curated inventory packages and data segments from trusted partners Streamlined payments: Google handles billing for data […]
ChatGPT Search (CGS) is a landmark launch in the shift from traditional to AI Search. Now, OpenAI competes with Google (Search) heads-on. Note the subtle elbow hit between the lines in the announcement: Getting useful answers on the web can take a lot of effort. It often requires multiple searches and digging through links to […]
The Federal Trade Commission’s (FTC) final rule banning fake reviews officially took effect on Oct. 21, marking a significant milestone in the fight against deceptive online practices. This comprehensive regulation, with penalties of $50,120 per violation, fundamentally changes how businesses must approach their online review practices and local SEO strategies. Why this matters now FTC […]