In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate balancing act of multiple tasks: Analyzing data. Optimizing bid strategies. Testing creatives. Reporting performance. And so much more. While AI and machine learning have been around in PPC for […]
How much of your spend is being allocated to search terms hidden under Google’s “other” category, versus those in your reports? Adthena analyzed accounts from various locations and discovered that, on average, 51% of spend is associated with search terms that Google doesn’t surface, categorizing them as “other terms” or similar. As marketers, this begs […]
Meta is reportedly developing a search engine index for its AI chatbot to reduce reliance on Google for AI-generated summaries of current events. Meta AI appears to be evolving to the next stage of becoming a fully independent AI search engine. Meta-ExternalAgent Meta has been crawling the Internet since at least this past summer from […]
This post was sponsored by Kinsta. The opinions expressed in this article are the sponsor’s own. Managing client sites can quickly become costly in terms of time, money, and expertise, especially as your agency grows. You’re constantly busy fixing slow WordPress performance, handling downtime, or regularly updating and backing up ecommerce sites and small blogs. […]
Alphabet Inc. reported its third-quarter earnings, with revenues reaching $88.3 billion, a 15% increase from last year. The Google parent company’s operating margin expanded to 32% from 27.8% year-over-year, while net income rose 34% to $26.3 billion. During the earnings call, the company highlighted the growing role of AI across its products and services. Google […]
A British couple’s legal battle against Google’s search practices has concluded. Europe’s highest court upheld a €2.4 billion fine against Google, marking a victory for small businesses in the digital marketplace. Background Shivaun and Adam Raff launched Foundem, a price comparison website, in June 2006. On launch day, Google’s automated spam filters hit the site, […]
When choosing a domain name for your website, SEO might be on your mind, but the most important factor is creating a domain that aligns with your brand and business goals. A great domain name should be easy for your audience to remember, reflect what you offer and, ideally, help search engines recognize your relevance. […]
While everyone is looking at AI Overviews, Google launched a personalized shopping experience to build a foothold in the vertical that’s the least sensitive to LLM disruption. AI could revive personalization and bring it to other areas of Google as well. The new SERP layout shakes up ecommerce SEO by making Google the new category […]
The official documentation for how Core Web Vitals are scored was recently updated with new insights into how Interaction to Next Paint (INP) scoring thresholds were chosen and offers a better understanding of Interaction To Next Paint. Interaction to Next Paint (INP) Interaction to Next Paint (INP) is a relatively new metric, officially becoming a […]
Beyond page visits, users interact with the content on our website in different ways. Understanding user interactions in detail is essential to draw conclusions, make improvements, and refine strategies for a digital strategy approach. This content performance and user engagement analysis is possible through GA4. Analyzing Content Performance With GA4 Landing Pages Report Site owners […]