YouTube revealed plans to update how mid-roll advertisements function, starting May 12. The update focuses on showing more ads at natural breakpoints in videos while reducing interruptive ad placements that can lead to viewer abandonment. Key Changes to Mid-Roll Ad Placement YouTube will prioritize placing mid-roll ads at natural break points, such as scene transitions […]
It’s no longer groundbreaking to say that the SEO landscape is evolving. But this time, the shift is fundamental. We’re entering an era where search is no longer just about keywords but understanding. At the core of this shift is vector-based SEO. Optimizing for vectors gives websites a major advantage in search engines and overall […]
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Is my website ready for 2025’s tech and SEO changes? How can I keep my site fast, secure, and user-friendly? What makes a hosting provider future-proof? In 2025, the extent to which you adapt to emerging technologies, changing user […]
We’ve all heard the phrase, “The customer’s always right.” It’s a common mantra in customer service and hospitality – and, I’d argue, should carry over into the world of SEO as well! After all, we SEO pros are in the business of not only pleasing Google but also appealing to the needs and interests of […]
I’ve been auditing Google Ads accounts for over 10 years. I can confidently say that the same issues appear in most accounts. The good news? These issues are easy to fix and can quickly improve performance. The five key areas where I consistently find missed opportunities include: Location targeting: A default Google Ads setting can […]
OpenAI published a new write-up about elevated errors in ChatGPT that significantly increased failed conversation attempts. The issue was caused by a misconfigured internal experiment. According to OpenAI: “On February 19, 2025, from 9:48 AM to 11:19 AM PT, ChatGPT experienced a service degradation, leading to a significant increase in failed conversation attempts. This resulted […]
Google’s John Mueller answered a question on Reddit about a seemingly false ‘noindex detected in X-Robots-Tag HTTP header’ error reported in Google Search Console for pages that do not have that specific X-Robots-Tag or any other related directive or block. Mueller suggested some possible reasons, and multiple Redditors provided reasonable explanations and solutions. Noindex Detected […]
Searchers are twice as likely to click on a brand they know than a top-ranked result, according to a survey from link building agency Page One Power. 59% of Americans click on search results of brands they know. Less than one-third click on the top-ranked result. Why we care. Trust remains critical for brands in […]
Branded search refers to the results that Google or an LLM (like ChatGPT) shows when someone searches for your brand name. Whether you’re a small company or a large, established brand, ranking highly for these queries is essential – but it’s not always easy. If your brand is new or shares its name with other […]
Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC tactics like campaign structure and keyword selection don’t carry the same weight. However, Google Ads provides a goldmine of insights into performance, user behavior, and conversions. The challenge? Turning that data into action. Enter Google’s […]