Branded search refers to the results that Google or an LLM (like ChatGPT) shows when someone searches for your brand name. Whether you’re a small company or a large, established brand, ranking highly for these queries is essential – but it’s not always easy. If your brand is new or shares its name with other […]
Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC tactics like campaign structure and keyword selection don’t carry the same weight. However, Google Ads provides a goldmine of insights into performance, user behavior, and conversions. The challenge? Turning that data into action. Enter Google’s […]
No SEO strategy is one-size-fits-all, but there are common practices we follow when helping websites recover from traffic losses or drive growth. We see these patterns across projects, making them best practices within our agency. While they may not apply to every situation, they consistently deliver results. Here are the SEO pitfalls to avoid if […]
As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google Search or AI-powered tools, a user’s first interaction with your brand often comes from these online results unless they’ve encountered your out-of-home (OOH) advertising, such […]
Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is wondering what changed and why Google did not announce this change more broadly. What changed. Google added these lines to the top of that […]
Wondering how to make your social media efforts more profitable? Looking for ways to improve customer retention and acquisition through social platforms? In this article, you’ll discover how to implement a social care strategy that enhances customer experience and drives business growth. Why Social Care Matters for Marketers While algorithms shift and platforms rise and […]
A new analysis predicts that the number of reported vulnerabilities will reach record highs in 2025, continuing the trend of rising cybersecurity risks and increased vulnerability disclosures. Analysis By FIRST The analysis was published by the Forum of Incident Response and Security Teams (FIRST), a global organization that helps coordinate cybersecurity responses. It forecasts almost […]
When most businesses start an SEO program, their primary goal is growth – more organic traffic, higher rankings, and increased revenue. But in today’s search landscape, maintaining your visibility is just as important. With the rise of AI-driven search, AI Overviews, and zero-click results, organic growth is harder to achieve. Nearly 60% of Google searches […]
Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But in reality, small mistakes can add up fast, costing your organization thousands with little to show for it. This article breaks down five of the most common LinkedIn Ads mistakes – from targeting […]
Today, we’re exploring Google Ads brand settings, specifically brand inclusion and brand exclusion for Search and Performance Max. We’ll cover: What is Brand Inclusion in Google Ads? When should you use Brand Inclusion for Search? What is Brand Exclusion in Google Ads? When should you use Brand Exclusion? How to create and manage brand lists […]