Investments in AI have reached unprecedented levels. According to a World Economic Forum report, the global AI infrastructure market was valued at $35.42 billion in 2023, and projected to reach $223.45 billion by 2030. Our own Q4 2024 market research indicates that 55.4% of B2B marketing teams are investing in AI to automate and analyze […]
AA WordPress developer pleaded with Matt Mullenweg at WordCamp Asia 2025, asking him to restore Automattic’s contributions to the WordPress core. Mullenweg apologized and said it’s not up to him; it’s up to WP Engine to drop their lawsuit, and he encouraged the community to put pressure on WP Engine. Automattic’s Scaled-Back WordPress Contributions Automattic […]
If you feel like you’re being pulled in different directions with your SEO program, you aren’t alone. How do you know where to focus first for the most impact? And when that’s done, what do you do next? It can be challenging to decide which SEO tasks to prioritize because they all impact the end […]
Webpages are significantly harmed when excluded from Google’s AI Overviews, but benefit when included in AI Overviews. That’s according to a new study by Terakeet, a company that focuses on brand management for global brands. AI Overviews benefits. Webpages featured in Google’s AI Overviews benefit from increased traffic, regardless of their original ranking. Of note: […]
Recent studies by Gartner and Adobe show that generative AI is becoming a key tool in marketing. Almost three-quarters of marketing teams now use GenAI, and most consumers are comfortable with AI in advertising. AI Adoption In Marketing A survey by Gartner of 418 marketing leaders found that 73% of marketing teams use generative AI. […]
There are numerous reports that the Google Search Console API is delayed and not showing data sooner than this past Thursday, February 20th. If you use this API for your own tools, or bring in this data through Looker Studio reports, Big Query or other tools, your reports may be delayed. More details. The delays […]
Understanding the difference between search bots and scrapers is crucial for SEO. Website crawlers fall into two categories: First-party bots, which you use to audit and optimize your own site. Third-party bots, which crawl your site externally – sometimes to index your content (like Googlebot) and other times to extract data (like competitor scrapers). This […]
Last week, I published a meta-analysis of AI Overviews and their impact on SEO. Today, I publish an analysis of the research on AI chatbots and their potential impact on customer acquisition and purchase decisions. Image Credit: Lyna ™ I’ve analyzed 14 studies and research papers to answer five key questions: How valuable is AI chatbot […]
Budgeting for paid ad campaigns has long been a static process – set a monthly budget, monitor spending, and adjust incrementally as needed. This method works for industries with stable demand and predictable conversion rates but falls short in dynamic, competitive markets. Still, static budgets aren’t obsolete. In industries with long sales cycles, consistent conversion […]
This week’s Ask An SEO question comes from Harjeet: “Hi! I have a website that provides information of warehouses all over United states. The problem is that only eight to nine pages are indexed by Google. But it has many dynamic pages. For example, if you do a search for any location on homepage search […]