Author Archives: SocialSignalCounter

Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues

Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can confidently say it’s the single most important factor affecting PPC results. Way before campaign failure, when results first start lagging, […]

Is Google About To Bury Your Website?

Is Google About To Bury Your Website?

Is your SEO strategy ready for Google’s new AI Mode? Is your 2025 SERP strategy in danger? What’s changed between traditional search mode and AI mode?  Will Google’s New AI Mode Hurt Your Traffic? Watch our webinar on-demand as we explored early implications for click-through rates, organic visibility, and content performance so you can: Spot […]

Do SEOs Agree On How To Use Them?

Do SEOs Agree On How To Use Them?

A discussion on LinkedIn about LLM visibility and the tools for tracking it explored how SEOs are approaching optimization for LLM-based search. The answers provided suggest that tools for LLM-focused SEO are gaining maturity, though there is some disagreement about what exactly should be tracked. Joe Hall (LinkedIn profile) raised a series of questions on […]

Google AI Mode Shows 91% URL Change Across Repeat Searches

Google AI Mode Shows 91% URL Change Across Repeat Searches

A new study analyzing 10,000 keywords reveals that Google’s AI Mode delivers inconsistent results. The research also shows minimal overlap between AI Mode sources and traditional organic search rankings. Published by SE Ranking, the study examines how AI Mode performs in comparison to Google’s AI Overviews and the top 10 organic search results. “The average […]

What keywords can trigger listing flags

What keywords can trigger listing flags

Selling on Amazon isn’t just about having a great product – it’s about knowing the rules.  As the platform evolves, content and compliance policies are tightening, and what you say in your listings matters as much as how you say it. Striking the balance between SEO and compliance Compliance and safety policies have become increasingly […]

Core Updates Build On Long-Term Data

Core Updates Build On Long-Term Data

Google Search Advocate John Mueller says core updates rely on longer-term patterns rather than recent site changes or link spam attacks. The comment was made during a public discussion on Bluesky, where SEO professionals debated whether a recent wave of spammy backlinks could impact rankings during a core update. Mueller’s comment offers timely clarification as […]

Google to enforce phone number verification for Message Assets in ads

Google to enforce phone number verification for Message Assets in ads

Starting August 1st, Google Ads will expand its Unverified Phone Number policy to include message assets, in addition to existing requirements for call-only ads, call assets, and location assets. Why we care. Advertisers using message assets must now ensure that associated phone numbers are verified, or their message assets will be disapproved and won’t serve. […]

Google to ban ads for pill presses and related equipment

Google to ban ads for pill presses and related equipment

Starting September 1st Google Ads and Google Shopping will update their Dangerous Products or Services policies to prohibit advertising for pill presses, encapsulating machines, and related components used to form powders or granules into tablets or capsules. Why we care. This update targets a product category often linked to illicit drug manufacturing, aiming to curb […]

Auditing the Performance Max black box: A strategic approach

Auditing the Performance Max black box: A strategic approach

Google Ads Performance Max campaigns are often called a “black box” due to their: Heavy automation. Limited transparency. Reduced control over traditional campaign levers. This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re flying blind. However, the need for audits doesn’t disappear; it simply shifts.  To effectively audit Performance […]

Microsoft is consolidating TCPA/TROAS into Max Conversion and Max Conversion Values

Microsoft is consolidating TCPA/TROAS into Max Conversion and Max Conversion Values

Microsoft Advertising is retiring Target CPA and Target ROAS as standalone bidding strategies for new campaigns, effective August 4th. Advertisers will instead use Maximize Conversions or Maximize Conversion Value, with the option to set target values. Existing campaigns using the legacy strategies will continue to run without disruption. The update also removes those options from […]