Today’s Memo is a full refresh of one of the most important frameworks I use with clients – and one I’ve updated heavily based on how AI is reshaping search behavior… …I’m talking about the keyword universe. 🪐 In this issue, I’m digging into: Why the old way of doing keyword research doesn’t cut it […]
This week’s Ask an SEO question comes from an ecommerce site owner who’s experiencing a common frustration: “Our ecommerce site has decent traffic but poor conversion rates. What data points should we be analyzing first, and what are two to three quick conversion rate optimization (CRO) wins that most companies overlook?” This is a great […]
Cloudflare will block AI crawlers from accessing web pages by default, while providing more granular options for site owners to control the type of AI bots to crawl their pages. In addition, Cloudflare has launched a new initiative to have AI services pay for access to these pages, it is called Pay Per Crawl. Cloudflare […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
Google long ago filed a patent for ranking search results by trust. The groundbreaking idea behind the patent is that user behavior can be used as a starting point for developing a ranking signal. The big idea behind the patent is that the Internet is full of websites all linking to and commenting about each […]
Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a dime. This article lists 13 free tools I use to manage client accounts and optimize campaigns across paid […]
A recent discussion on Google’s Search Off the Record podcast challenges long-held assumptions about technical SEO, revealing that most top-ranking websites don’t use valid HTML. Despite these imperfections, they continue to rank well in search results. Search Advocate John Mueller and Developer Relations Engineer Martin Splitt referenced a study by former Google webmaster Jens Meiert, […]
Google has revamped its Search Console insights report; it now is integrated as a tab within the main Search Console reporting tool, plus the reporting for Search Console insights have been updated and redesigned. Integrated within Search Console. Google said it is now “integrated directly into the main Search Console interface, replacing the current standalone […]
A new native Video Analytics tool is now live inside Google Ads, giving marketers a more granular look at how their video creatives perform—without needing to leave the platform. Advertisers will now find a dedicated “Videos” tab under the Assets section. The new view brings together all video assets across campaign types—including Performance Max (PMax), […]
German data protection official Meike Kamp has filed a formal request that Apple and Google remove the DeepSeek app from their respective app stores for the illegal transfer of users’ personal data to China, in violation of European Union law. Meike Kamp, the Commissioner for Data Protection and Freedom of Information, previously requested in May […]