Author Archives: SocialSignalCounter

How to do PPC keyword gap analysis

How to do PPC keyword gap analysis

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers search in countless ways, often using terms you may not have considered. To stay competitive – whether you’re scaling your budget, chasing growth goals, or trying to revitalize PPC performance – you must […]

How to use OpenAI’s Deep Research for smarter SEO strategies

How to use OpenAI’s Deep Research for smarter SEO strategies

SEO is evolving faster than a fruit fly colony in a genetics lab – constantly adapting, mutating, and surprising even the experts. One day, long-form content reigns supreme; the next, AI-generated summaries are stealing the spotlight. Staying ahead requires smarter, data-driven insights. AI-powered tools like OpenAI’s Deep Research are reshaping how marketers approach content strategy, […]

Is Google Ads Still Good Value For Money For Low Budget Accounts?

Is Google Ads Still Good Value For Money For Low Budget Accounts?

Historically, Google has been the default for most marketers, especially when it comes to pay-per-click (PPC) advertising. However, for low-budget accounts, the question arises: Is Google Search the best value for money? This article explores how Google Search can still provide value for money for lower-budget accounts and where to allocate the budget if Google […]

Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth

Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth

Are you tired of giving away free content that doesn’t convert? Do you want to attract buyers instead of freebie seekers? Discover how to create high-converting tiny offers—low-ticket digital products designed to build an audience of engaged buyers and generate consistent revenue. Why Tiny Offers Help Marketers, Coaches, and Service Providers A tiny offer is […]

Google Shopping unveils AI-powered fashion and beauty features

Google Shopping unveils AI-powered fashion and beauty features

Google today rolled out new AI-driven shopping features to help users visualize and try on fashion and beauty products virtually. These updates aim to make online shopping more interactive and personalized. Key features: Vision match. Users can describe desired clothing items and AI generates visual suggestions with similar shoppable products. For example, search for a […]

Top AI tools and tactics you should be using in PPC

Top AI tools and tactics you should be using in PPC

AI has been a part of PPC for years through features like smart bidding and audience targeting.  But in the past 12-18 months, its influence has expanded – reshaping how PPC managers plan, execute, and optimize campaigns. By leveraging AI, you can streamline processes, improve performance, and focus on higher-level strategy.  This article covers 15 […]

A Complete Guide To Local Structured Data & Rich Results

A Complete Guide To Local Structured Data & Rich Results

Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs, and breadcrumbs, that grab attention and encourage more clicks. Structured data uses the standardized vocabulary of Schema to tell search engines – and even AI […]

Why SEO often fails before it even begins

Why SEO often fails before it even begins

When a business hires an SEO service, they expect immediate action – site tweaks, content strategies, and keyword targeting – rolled out fast.  So when my recent client demanded these deliverables ASAP, my response caught them off guard: “You don’t need it.” It wasn’t what they wanted to hear. But it was exactly what they […]

WordPress’s Next Phase: Mullenweg Shares What’s Ahead

WordPress’s Next Phase: Mullenweg Shares What’s Ahead

In a recent podcast interview, Matt Mullenweg shared his informal plans for ensuring the future of WordPress. He outlined several areas where WordPress is taking advantage of technological changes, including security, AI integration, and reducing technical debt. He also addressed the long-term future of WordPress leadership, emphasizing the importance of decisive vision. Mullenweg outlined four […]

Google Updates Robots Meta Tag Document To Include AI Mode

Google Updates Robots Meta Tag Document To Include AI Mode

Google has updated its Search Central documentation to include details about AI Mode in its robots meta tag specifications. This update coincides with the rollout of AI Mode via Google Labs. Document Updates For AI Mode The updated document now specifies that you can control the appearance of your content in Google’s AI-powered features, including AI […]