Author Archives: SocialSignalCounter

Judge Inclined To Grant Preliminary Injunction

Judge Inclined To Grant Preliminary Injunction

WP Engine had their day in court, but it didn’t go entirely in their favor, as Judge Araceli Martínez-Olguín ruled the request for a preliminary injunction was too vague. However, the judge said they were “inclined to grant some sort of injunction.” “That’s How You Set A Ransom” The attorney for plaintiff offered new details […]

New Google Analytics Feature Helps Fix Hidden Product Listings

New Google Analytics Feature Helps Fix Hidden Product Listings

Google Analytics adds new feature to help merchants identify and fix hidden product listings, improving visibility on Google Shopping. Google Analytics now shows product disapproval alerts directly in its dashboard. Custom Channel Groups now support manual ad content parameters for better tracking. This can help fix product listings ahead of the busy shopping season. #Google […]

Google’s adtech monopoly faces historic antitrust test

Google’s adtech monopoly faces historic antitrust test

The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google of monopolizing the ad technology market. The outcome could reshape the tech giant’s business model and set a precedent for regulating Big Tech. Driving the news. Lawyers for the DOJ argued that Google has abused […]

YouTube Expands Creator Tools, Introduces Content Disclosure System

YouTube Expands Creator Tools, Introduces Content Disclosure System

YouTube’s latest weekly update highlights new creator features, including expanding longer Shorts, launching images on Quiz posts for Android, and broader access to the Brand Connect tab in YouTube Studio. Longer Shorts Update YouTube has finished rolling out updates allowing Shorts videos ranging from 1 to 3 minutes to be displayed accordingly in the subscriptions […]

Google Tests Bare-Bones Hotel Search In Three EU Countries

Google Tests Bare-Bones Hotel Search In Three EU Countries

Google is beginning a test that will change hotel search results for users in Germany, Belgium, and Estonia. This test will remove features like the map and hotel listings, replacing them with regular blue links to hotel websites and comparison sites. The experiment will only affect users in these three countries, whether searching locally or […]

Google Ads Creative Studio to sunset in Q1 2025

Google Ads Creative Studio to sunset in Q1 2025

Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale. Why we care. If you rely on Ads Creative Studio for YouTube and Display ad customizations, you’ll need to transition your workflows to third-party […]

Everything you need to know about page experience in 2025

Everything you need to know about page experience in 2025

Google’s page experience update set a new benchmark for creating user-friendly websites. It highlighted the growing importance of performance and usability in SEO by emphasizing Core Web Vitals, responsive design and minimal intrusive elements. This article traces the evolution of the algorithm update and its integration with other Google priorities, such as the helpful content […]

How to do an SEO projection

How to do an SEO projection

Companies are increasingly requesting SEO projections. It’s a reasonable request. SEO efforts often require significant resources and companies want to know what kind of return they can expect. However, accurately predicting future organic growth is never straightforward.  Countless variables can impact outcomes. Think of: Algorithm updates. Fluctuating click-through rates. SERP changes. The speed (or lack) […]

SEO + Product Marketing = A Blueprint For Brand Building

SEO + Product Marketing = A Blueprint For Brand Building

Having a strong brand makes everything in SEO easier.  Brands have better user signals on their sites, better click-through rates in the SERPs, and get preferential treatment from Google. Google’s algorithms elevate sites with strong brand signals and punish companies that are too aggressive about SEO without having “the engine” to back it up. Image Credit: Lyna […]