Author Archives: SocialSignalCounter

Google Search Console recommendations now fully live

Google Search Console recommendations now fully live

Google has fully rolled out its recommendations section within Google Search Console. Google launched it as an experimental feature back in August and has now fully rolled out the feature to all profiles within Google Search Console. What is new. Google announced this morning that this feature is fully rolled out. Google said, “We’re happy […]

Future Trends In B2B Influencer Marketing Across Industries

Future Trends In B2B Influencer Marketing Across Industries

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche concept, reserved for selective people. Well, those days are long gone! Today, the landscape is buzzing with activity, as brands and […]

Building Foundational AI Skills for Business

Building Foundational AI Skills for Business

Want to improve your generative AI results? Looking for a proven approach to getting higher quality outputs? In this article, you’ll discover how to level up your AI skills. The Hidden Psychology of Success and Failure With AI Skills If you’re overwhelmed by the rapid evolution of artificial intelligence in marketing, you’re not alone.  While […]

Google faces £7 Billion UK class action over search monopoly

Google faces £7 Billion UK class action over search monopoly

Google is staring down a £7 billion ($8.8 billion) class action lawsuit in the UK, accusing the tech giant of abusing its search dominance to harm consumers and stifle competition. The UK’s Competition Appeal Tribunal (CAT) ruled Friday that the case, led by consumer advocate Nikki Stopford, can proceed. Why it matters: This lawsuit joins […]

Automattic Receives Backlash For Cloning Premium Plugin

Automattic Receives Backlash For Cloning Premium Plugin

Automattic cloned WP Engine’s paid ACF Premium plugin and is distributing it for free. Many in the WordPress community disapprove of this action, expressing concerns that it undermines the plugin and theme ecosystem. Advanced Custom Fields Plugin Advanced Custom Fields (ACF) is a WordPress plugin that’s popular with WordPress website developers because it enables them […]

DOJ Says Google Controls 91% Of Ad Market; Google Says 10%

DOJ Says Google Controls 91% Of Ad Market; Google Says 10%

The Department of Justice (DOJ) and Google gave their final arguments on Monday in an antitrust case regarding Google’s digital advertising technology. U.S. District Judge Leonie Brinkema is expected to make a decision by the end of the year. DOJ’s Argument The DOJ claims that Google has built and kept a monopoly in open-web display […]

How to boost PPC retargeting efficiency with an RFM analysis

How to boost PPC retargeting efficiency with an RFM analysis

Want to stop wasting ad dollars on the wrong customers? Learn how RFM analysis can transform your PPC retargeting by identifying your most valuable audiences – from VIP customers to those at risk of churning – and tailor your campaigns for maximum ROI. What’s an RFM analysis? In a nutshell, an RFM analysis helps you […]

Google adds WhatsApp ‘conversation started’ conversion action

Google adds WhatsApp ‘conversation started’ conversion action

Google Ads introduced a new conversion action called “conversation started,” triggered when users engage with WhatsApp message assets. How it works. When users click on a message asset in your ad, they are directed to WhatsApp to start a conversation with your business. Google logs this action as a “conversation started,” helping advertisers assess the […]

Google Ads outage disrupts campaigns

Google Ads outage disrupts campaigns

Add Search Engine Land to your Google News feed.     New on Search Engine Land About the author Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with  delivering digital marketing campaigns (mostly but not exclusively […]

Everything you need to know about page experience in 2025

Everything you need to know about page experience in 2025

Google’s page experience update set a new benchmark for creating user-friendly websites. It highlighted the growing importance of performance and usability in SEO by emphasizing Core Web Vitals, responsive design and minimal intrusive elements. This article traces the evolution of the algorithm update and its integration with other Google priorities, such as the helpful content […]