Author Archives: SocialSignalCounter

Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews

Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews

Google AI Mode is now here and available within Google Search Labs; it is a new search mode that goes beyond AI Overviews with a more immersive Google Search AI interface that provides “more advanced reasoning, thinking and multimodal capabilities,” Google announced. Google also announced that AI Overviews are now powered by Gemini 2.0 and […]

Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode

Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode

Google announced an expansion of its AI-powered search features, enhancing AI Overviews with Gemini 2.0 and introducing a new experimental “AI Mode.” AI Overviews With Gemini 2.0 Google has upgraded its AI Overviews with Gemini 2.0 in the United States. Users should see performance improvements for coding, advanced mathematics, and multimodal searches. Google says it’s […]

Microsoft’s Copilot adds Showroom ads and Dynamic filters

Microsoft’s Copilot adds Showroom ads and Dynamic filters

Microsoft is ramping up its advertising efforts in Copilot, introducing new interactive ad formats and reporting improved ad relevance metrics. This is meant to enhance interactivity and personalization for users. The big picture. Copilot ads are now fully implemented in English, French, and German markets, with Spanish and Japanese coming soon. New ad formats. Microsoft […]

Mapping Digital Marketing KPIs To Business Outcomes

Mapping Digital Marketing KPIs To Business Outcomes

In an ever-increasing world of messy attribution – thanks to privacy law changes, differing platform conversion tracking methods, new sources emerging like AI, and even just continuing to deal with Google Analytics 4 – digital marketing and search key performance indicators (KPIs) can be tough to stand behind or have a lot of confidence in. […]

Google’s AI Shopping Tools Transform Ideas Into Real Products

Google’s AI Shopping Tools Transform Ideas Into Real Products

Google has launched its Vision Match feature for all mobile users in the United States, following a successful test run in Google Labs. This tool solves an everyday challenge for shoppers: turning a specific idea into products that can be purchased. Google research indicates that more than half of shoppers have difficulty finding particular clothing […]

How Your Organization Can Implement A Structured Data Strategy

How Your Organization Can Implement A Structured Data Strategy

Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, this guide provides insights into why schema markup is essential and how you can implement a structured data markup strategy to support your organization’s goals this year. […]

How to get better results from Meta ads with vertical video formats

How to get better results from Meta ads with vertical video formats

Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance.  Here’s how 9:16 and 4:5 videos can help you get better results in Meta, and even across TikTok and YouTube Shorts. Many ecommerce brands have found success using Meta ads. However, many of these brands don’t […]