LinkedIn releases new content guidelines, prioritizing professional insights while penalizing promotional posts and engagement-bait tactics. LinkedIn will limit reach of posts that lack professional insights or value. The algorithm favors industry knowledge, career tips, and business advice over engagement-bait tactics. Posts that include personal perspectives alongside shared content perform better than plain reposts. #LinkedIn #Shares […]
LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn. 81% of B2B ad campaigns fail to achieve both attention capture and brand recall. Humorous content generates 65% higher engagement rates on LinkedIn. #LinkedIn #Reveals […]
OpenAI’s ChatGPT Search officially launched and generative engine optimization (GEO) just became a lot more important. Most of the major players in generative AI search – ChatGPT, Perplexity and Google’s Gemini, now combine real-time search with conversational capabilities. What does this mean for the future of SEO? If you want your brand to be part […]
Are you prepared for the SEO landscape of 2025? From the role of AI in SEO and the rise of AI Overviews (AIO) to significant Google updates, 2024 introduced sweeping changes in search. Now, it’s time to brace for what’s next. Join our upcoming webinar as we dive into exclusive survey data from industry-leading SEOs, […]
In what appears to be a development in OpenAI’s expansion, former Chrome engineering veteran Darin Fisher has joined the AI company. This move adds fuel to earlier reports about OpenAI’s plans to develop a web browser to compete with Google Chrome. Background & Context Earlier reports from The Information indicated that OpenAI has been quietly […]
SEO is a multifaceted discipline. It requires a solid strategy, connection to broader digital marketing (and business goals), and accountability. While there are differing processes, approaches, and even opinions on how you should implement it, it is something that you can’t ignore or push off specific short-term tactics if you want to get to specific […]
Paid search advertising has many arms. Marketers spend years crafting strategies to drive results through Google Ads, Microsoft Ads, and more. Of these many strategies adopted by brands and agencies, in my experience over the last 15 years, one topic that sits across every paid search strategy is brand bidding. What Is Brand Bidding? Brand […]
By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. That’s all fine, but how helpful is it really? Is it improving your rankings? If you’re managing 30-50 or even 100+ sites, […]
Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three new AI versions of the classic “Holidays Are Coming” campaign as “a soulless and creepy, dystopian nightmare” and “the biggest branding blunder of the year,” with others saying the AI […]
Google’s updated site reputation abuse policy attempts to tackle a growing issue in search: large, authoritative sites exploiting their domain strength to rank for content they don’t own or create. While the policy is a step in the right direction, it doesn’t address the underlying systemic problems with Google’s algorithm that allow this abuse to […]