Google is making a groundbreaking move into uncharted SEO territory: introducing an AI Sales Assistant directly in search results. Imagine this – a virtual sales clerk embedded in the SERPs, guiding users with product comparisons, highlighting features like Teflon vs. stainless steel vs. cast iron, and showcasing a curated list of 10 products tailored to […]
For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage needs to cater to a breadth of user needs and intent. Consider your homepage as your shop window. It showcases your most valuable content, positions […]
Enterprise SEO in 2025: Key Trends and Strategies to Stay Ahead – Search Engine Journal Skip to content #Enterprise #SEO #Key #Trends #Strategies #Stay #Ahead
Google’s click-through rates (CTRs) experienced notable changes across industries and search categories in Q3, according to a report from Advanced Web Ranking. This report compares Q3 data to the previous quarter. It shows how CTRs can vary and what that means for website traffic. Key Findings: Branded searches on mobile saw a 1.07 percentage point […]
In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited budget, and this is the best way for us to fund everything.” Or, the one that truly pains me: “The […]
The Department of Justice’s antitrust case aims to fundamentally reshape Google’s digital dominance by forcing the company to sell Chrome and restructure its market approach. Catch up quick. The key proposals: Divest Chrome browser. End Apple partnership. Share proprietary search data. Ban new browser/search investments for 5-10 years. By the numbers: Chrome controls 66.68% global […]
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming soon. Advertisers can implement this by setting up […]
Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready to spend money wisely. When those brands come to our agency, there’s a list of questions I like to ask […]
Often, guides and recommendations for international SEO strategy only center around the technical aspects of your website – URL structure, hreflang configuration and the like. But while these pieces are important, it’s equally as important to build trust with your different global audiences via a variety of methods. By focusing your international SEO on trust-building […]
The U.S. Department of Justice (DOJ) has proposed that Google sell its Chrome web browser and possibly the Android mobile operating system. This suggestion is part of a larger effort to address the company’s alleged monopoly in online search. In a 23-page brief submitted to the U.S. District Court in Washington D.C., the DOJ outlined […]