Author Archives: SocialSignalCounter

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few.  In this setup, each person contributes a small part of a larger effort, and while it ensures expertise, it often slows down the time it takes to execute marketing strategies. […]

Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that:  Your GA4 and Google Ads accounts are connected. Personalized advertising is enabled. (Please consult with your privacy expert to ensure you’re compliant with all […]

Managing a restaurant’s Google Business Profile (GBP) often involves several steps to post an accurate menu online. In July, I covered Google’s AI-powered menu feature, which allowed GBP users to create menus from a photo. Despite its limits – one image and frequent adjustments – it was a promising update. Today, however, there’s even better […]

Over the past decade, I’ve sat through roughly 1,175 PPC client meetings – yes, I did the math.  While experience is the ultimate teacher, sometimes the next best thing is learning from someone who’s been through it all.  This article discusses my most tried-and-true tips for running more effective and impactful PPC client meetings. 1. […]

In a perfect world, consumers would purchase after just one interaction with a brand. The reality is, we don’t live in a perfect world. Unfortunately, many brands believe that building the perfect campaign structure, having the neatest set of keywords, and writing the most brilliant ad copy is all it takes to bring in sales. […]

Microsoft announced an update to GraphRAG that improves AI search engines’ ability to provide specific and comprehensive answers while using less resources. This update speeds up LLM processing and increases accuracy. The Difference Between RAG And GraphRAG RAG (Retrieval Augmented Generation) combines a large language model (LLM) with a search index (or database) to generate […]

Ranking well on Google isn’t just about targeting keywords. It’s about building topic authority.  One of the best ways to do this is by organizing your content into topic clusters. This strategy helps improve user experience and search engine visibility.  This article will guide you through researching, designing, and using topic clusters to improve your […]

Page titles and meta descriptions aren’t the most exciting SEO tactics to focus on. However, truly optimized page titles and meta descriptions are rare.  Focusing on the small details of your SEO strategy can lead to real chances for big improvements. Driving clicks in the age of AI and zero click searches: Why this matters […]

The world of SEO has gotten increasingly nuanced. If you’re here, you know that merely writing an article and buying links to it hasn’t worked in a long while.  When I’m working on my own articles or with authors, I start with outlines. After all, it’s easier to optimize pieces built to rank than to […]

The world of search is undergoing a seismic shift, with AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot changing how users interact with search results. But even in this time of rapid innovation, one thing remains certain: Google continues to dominate the search landscape, holding an impressive 90% market share. So, what does this […]