Author Archives: SocialSignalCounter

DOJ plans to push for Chrome sale after Google antitrust victory

DOJ plans to push for Chrome sale after Google antitrust victory

The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. Why we care. Chrome dominates the global browser market, and its separation from Google could dramatically reshape the tech landscape and digital advertising. A forced […]

Page-Level & Site-Wide Signals Both Matter For Rankings

Page-Level & Site-Wide Signals Both Matter For Rankings

Google updates search documentation to clarify how both page-level and site-wide signals influence ranking in search results. Google’s ranking systems evaluate content primarily at the page level, but site-wide signals also matter. Good site-wide signals won’t guarantee high rankings for all pages, and poor site-wide signals won’t doom all pages. This documentation update clarifies existing […]

Google Strengthens Policy Against Site Reputation Abuse

Google Strengthens Policy Against Site Reputation Abuse

Google has issued new clarification for its site reputation abuse policy, which was launched earlier this year. It targets “parasite SEO” practices where websites leverage established domains to manipulate search rankings through third-party content. Chris Nelson from the Google Search Quality team states: “We’ve heard very clearly from users that site reputation abuse – commonly […]

Google site reputation abuse policy now includes first-party involvement or oversight of content

Google site reputation abuse policy now includes first-party involvement or oversight of content

Google has updated its site reputation abuse policy to no longer say that first-party involvement or oversight of content is excluded from this policy when those sites use third-party content to exploit its search rankings. The site reputation abuse policy was announced as part of its large March 2024 core update several months ago. “We’re […]

Google Rolls Out AI-Powered In-Store Shopping Tools

Google Rolls Out AI-Powered In-Store Shopping Tools

Google announced new features for in-store shopping and expanded payment options, marking changes to its retail technology offerings. Key Updates Google Lens Google Lens, which reportedly processes 20 billion searches monthly, will enable users to photograph products in stores to find price comparisons and reviews. The system uses Google’s product database of over 45 billion […]

How The Rapid Growth Of Bots Could Change The Open Web

How The Rapid Growth Of Bots Could Change The Open Web

How does the rapid growth of bots change the open web? More than half of the web’s traffic comes from bots: Imperva’s Bad Bot Report 2024 reveals that almost 50% of total internet traffic wasn’t human in 2024. Trend: declining. Cloudflare’s Radar shows ~70% human traffic and 30% from bots. Akami reports that 42% of […]

Empower Your Strategies With Actionable Data

Empower Your Strategies With Actionable Data

In the context of B2B marketing, demand intelligence is a consolidation of data from various sources filtered through an actionable lens to provide critical insights. This data can be utilized to anticipate client demand and implement targeted strategies to engage key stakeholders. Simply put, demand intelligence enables marketing and sales teams to identify who is […]

AI Insights: Uncovering Customer Value

AI Insights: Uncovering Customer Value

Do you know what people really think about your business? Wondering how AI can help you determine your real value so you can stand out in a noisy marketplace? In this article, you’ll discover how AI can help you make data-driven marketing decisions that resonate with your audience. From Banking to AI Strategy: Liza Adams’ […]

7 Things To Look For In An SEO-Friendly WordPress Host

7 Things To Look For In An SEO-Friendly WordPress Host

This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. When trying to improve your WordPress site’s search rankings, hosting might not be the first thing on your mind. But your choice of hosting provider can significantly impact your SEO efforts. A poor hosting setup can slow down your […]