Search results are constantly shifting and evolving. On average, an ad’s lifespan is about two weeks. During this period, it performs effectively in Google’s advertising system. However, once it loses traction, it needs to be refreshed and optimized based on its results. New competitor websites emerge every day, and not all of them are playing […]
Artificial intelligence (AI) agents are set to become your most valuable companions. AI agents could potentially disrupt Google’s and Amazon’s search functionalities, according to Bill Gates’ latest AI prediction. This is because AI agents can accomplish desired tasks and goals, communicate, collaborate and solve problems in real-time without human input, delivering information in the desired […]
In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a critical solution, offering data-driven insights to optimize marketing strategies, allocate budgets effectively and achieve measurable results in 2025 and beyond. Beyond single channels: Insights about marketing’s […]
TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from a website to build videos that align with TikTok’s popular trends. How it works: Brands input product info […]
Perplexity is entering the ecommerce world with a new shopping feature for its U.S. paid customers. This move challenges big tech companies like Google and Amazon in search and shopping. The AI-powered search engine is introducing: Visual product cards with detailed information. One-click checkout. An innovative merchant program that could reshape online shopping experiences. How […]
SEO content often drives traffic but not conversions. The solution? A video-first approach that nurtures leads, builds trust and aligns with a real funnel. This article explains why video content outperforms blogs and how to make it work for you. Why ‘top of funnel’ thinking fails without a real conversion strategy If you’ve ever done […]
The long-awaited addition of ads into Google AI Overviews seems to be starting. Early examples have been seen in U.S. mobile search results. What’s happening. Over the weekend, James F. Gibbons, an advertiser from New York, spotted what may be one of the first ads in Google’s AI Overviews. He shared this screenshot on X: […]
Google simplifies Search Console by removing Page Experience report while retaining Core Web Vitals and HTTPS monitoring tools. Google removed the Page Experience report from Search Console. Core Web Vitals and HTTPS reports will continue to function separately. The change aims to reduce clutter while maintaining all essential metrics. #Google #Retires #Search #Consoles […]
Google is removing the Page Experience report from Google Search Console, the company announced on LinkedIn this morning. Google said this is to “reduce unnecessary clutter” within the tool. Google did add they “still encourage you to focus on providing a good page experience to your readers and monitoring the status of your sites page […]
Many Google Analytics users have been reporting that GA4 is missing partial data starting on Wednesday, November 13, 2024. The data seems delayed more than it is normally delayed for some users. Not everyone is noticing this issue, so it might not be impacting all Google Analytics profiles but many have been complaining about the […]